Digital Marketing Manager

We are looking for a dynamic and multitasking professional who can manage front office operations, telecalling, CRM follow-ups AND support backend digital marketing & automation tasks.

This role is ideal for someone who is:

Confident in communication
Tech-savvy
Passionate about digital marketing, AI, and automation
Willing to learn and grow

Key Responsibilities

Front Desk, Telecalling & Coordination

• Handle inbound and outbound calls (including cold calls)
• Attend office visitors, maintain guest records
• Schedule client appointments and manage calendars
• Follow up via calls, SMS, WhatsApp & email
• Manage CRM leads, update lead status, track progress

Digital Marketing & Media Buying Tasks

• Support and execute paid marketing campaigns (Meta Ads, Google Ads)
• Assist with SEO/SEM, content updates, and keyword optimization
• Manage and optimize Google My Business (GMB)
• Help create landing pages, funnels & automation sequences
• Assist in performance marketing, tracking KPIs, ROI, A/B testing
• Manage and schedule social media content
• Collaborate with internal teams and vendors for campaign execution

Automation, AI & Technical Responsibilities

• Assist in building AI chatbots, AI agents & automated workflows
• Support marketing automation tools (HubSpot, Zapier, GoHighLevel, Make, etc.)
• Work with HTML, CSS, JavaScript, Python for minor edits or automation scripts
• Manage and update WordPress website and CRM integrations

Required Skills & Qualifications

• Minimum: Higher Secondary (12th pass) | Preferred: Graduate/Marketing background
• Excellent communication skills (Hindi & Bengali mandatory, English preferred)
• Basic to Intermediate knowledge of:
  Digital Marketing
  AI automation tools
  WordPress
  Basic coding (HTML, CSS, JavaScript, Python a plus)
  CRM systems & lead management
• Strong analytical and problem-solving mindset
• Ability to multitask and manage deadlines

Bonus Skills (Preferred but not mandatory)

• Canva / Photoshop
• Meta Ads Manager / Google Ads / GA4 tracking
• Copywriting & landing page optimization
• CRM automation / WhatsApp API experience

Requirements

We are seeking a highly skilled and growth-focused Digital Marketing Manager with hands-on experience in performance marketing, automation, and AI-powered workflows. The ideal candidate should be capable of planning, executing, and optimizing end-to-end digital strategies to drive measurable business growth.

Educational Background

• Bachelor's Degree in:
  • Marketing
  • Business Administration
  • Computer Science
  • Mass Communication
  • Or a related field
• Master's Degree (MBA in Marketing) is a plus.
• Professional Certifications preferred:
  • Google Ads & Analytics
  • Meta Blueprint
  • HubSpot / SEMrush / Moz
  • AI Automation & Marketing Certifications

Experience Requirements

• Minimum 2–5 years experience in digital marketing (agency or corporate).
• Demonstrated success managing budget-driven paid campaigns with measurable ROI.
• Proven experience in lead generation funnels, digital automation, and conversion optimization.

Core Skills & Expertise

CategoryRequirementsPerformance MarketingGoogle Ads, Meta ads, retargeting, funnel-based ads, audience segmentation, CPC/CPA optimizationSEO & SEMOn-page/off-page SEO, technical SEO understanding, keyword research, backlink strategies, SEM campaign managementAnalytics & ReportingGoogle Analytics (GA4), Search Console, Meta insights, A/B testing, KPI dashboards, funnel analyticsMedia BuyingCampaign planning, ad budgeting, bidding strategies, ROAS optimization, automated rulesContent StrategyContent calendar planning, brand positioning, storytelling, ad copywriting, audience persona building

AI, Automation & Technical Requirements

Candidate must have experience with OR willingness to master:

• CRM automation (GHL, Zoho, HubSpot, Pipedrive)
• AI agents & chatbot building (ChatGPT, Botpress, ManyChat)
• Workflow automation (Zapier, , Webhooks)
• WhatsApp API automation & retargeting sequences
• Landing page builders (WordPress, Elementor, Webflow, Unbounce)
• Tracking implementation (Pixel setup, Events Manager, GTM, UTM parameters)

Design & Creative

(Not mandatory, but preferred)

• Canva, Figma, Photoshop (basic banner editing)
• Video ad script writing and short-form content preparation
• Knowledge of brand guidelines, ad compliance policies (especially Meta & Google)

Communication & Management Skills

• Ability to lead and coordinate with:
  • Sales teams
  • Designers
  • Developers
  • Automation engineers
  • Media buyers
• Strong communication and presentation skills.
• Experience managing cross-department workflows and timelines.

Performance & KPI Expectations

Candidate must know how to:

• Set digital goals aligned with business objectives.
• Improve:
  • Cost per lead (CPL)
  • Cost per acquisition (CPA)
  • Conversion rate (CVR)
  • ROAS & ROI
• Build scalable digital funnels:
  • Awareness → Consideration → Conversion → Retargeting → Re-engagement

Soft Skills & Mindset

• Data-driven and analytical approach
• Ownership mentality & accountability
• Fast learner with strong adaptability to new AI tools
• Strategic thinking with execution capability
• Creativity backed by logic and testing

Growth Path

High performers will have the opportunity to grow into:

• Head of Marketing
• Marketing Automation Director
• Chief Marketing Officer (CMO)

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