Director - Data Analytics (Marketing Analytics)

Company Description

Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

Theres another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

As Director of Marketing Analytics, you will lead the data-driven marketing function, focusing on strategy, measurement, and optimization to accelerate business growth in a dynamic SaaS environment. This pivotal role involves steering the marketing analytics roadmap, managing a specialized analytics team, and collaborating with cross-functional stakeholders to translate insights into tangible organizational impact.

• Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS business objectives.
• Build and lead a high-performing team of marketing analysts and data scientists focused on extracting actionable insights from complex datasets.
• Drive the measurement, reporting, and optimization of multi-channel campaigns (digital, organic, paid, ABM), including forecasting, attribution, and ROI analysis.
• Partner with product, sales, and engineering teams to unify customer, product, and market data for enhanced growth opportunities.
• Develop new methodologies for mining and leveraging data (including AI, ML, and predictive analytics) to improve marketing investment and performance.
• Oversee dashboard creation, KPI benchmarking, and performance analysis to support exec-level insights and decision-making.
• Design and implement processes for data governance, security, and compliance across the SaaS platform.
• Present strategic insights and recommendations to senior leadership and influence company-wide marketing priorities.
• Foster a culture of analytics adoption and continual technical skill development in SQL, Python, R, and MarTech platforms.

• 12-15 years experience in marketing analytics roles, with 5 years in a SaaS B2B environment.
• Mastery of data analytics, digital marketing KPIs, performance tracking, and statistical modeling (market mix, attribution, regression).
• Proven leadership in managing analytics teams and collaborating across functions (sales, product, engineering).
• Advanced expertise in SQL, Python, R, and modern MarTech/BI platforms. Strong communicator able to influence C-suite and cross-functional teams.
• Experience implementing AI/ML in marketing analytics is a plus.
• Strategic thinker, hands-on executor, and proactive innovator with a growth mindset.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

Locations - Bengaluru, India