Senior Director

1 week ago

Bengaluru, Karnataka, India dentsu Full time
The Senior Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client's marketing objectives.

Job Description:

Key Responsibilities:

1. Execute Strategic Roadmap:

   - Aid in executing a comprehensive strategic roadmap for marketing effectiveness.

   - Incorporate evolving methodologies in marketing measurement, simulation/forecasting, and scenario planning.

   - Drive tangible business outcomes through a well-defined and actionable strategy.

2. Harmonize Online and Offline Channel Performance:

   - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.

   - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.

   - Derive actionable insights to inform strategic decision-making.

3. Client Data Acquisition:

   - Facilitate clients in acquiring essential data for ROI analyses.

   - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.

4. Collaborate with the Media Team:

   - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.

   - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.

5. Drive Evolution of Measurement Practices:

   - Propel the evolution and acceleration of measurement practices.

   - Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.

6. Refine and Enhance Analytics Models:

   - Continuously refine and enhance marketing analytics and optimization models.

   - Work closely with the data science team to adapt models to shifts in the business landscape.

7. Develop Replicable Models and Tools:

   - Develop replicable models, tools, and templates that are scalable and universally applicable across clients.

   - Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

8. Ad Hoc Analysis and Decision Support:

   - Address requests for ad hoc analysis to guide business decisions.

   - Inform marketing budget allocation through comprehensive analysis and insights.

Location:

Bangalore

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

  • Art Director

    3 days ago

    Bengaluru, Karnataka, India Playdawn Consulting Full time

    Role SummaryThe Art Director is responsible for guiding the artistic quality and visual direction across a group of connected game projects. This role provides strong creative leadership, supports multiple art leads, and ensures all projects follow high standards, efficient workflows, and industry best practices.Reporting ToStudio Art DirectorWorks Closely...

  • Senior Director

    2 weeks ago

    Bengaluru, Karnataka, India Apna Full time US$ 12,00,000 - US$ 30,00,000 per year

    About Blue Machines builds next-generation agentic voice AI for enterprise workflows. We design and deliver conversational AI agents powered by Gen-AI, helping clients automate high-value interactions across industries. We are leading high-value transformations for customers across banking, financial services, insurance, Travel, EdTech, BPO and more.We are...

  • Art Director

    3 weeks ago

    Bengaluru, Karnataka, India, Karnataka Flatworld Solutions Full time

    Flatworld Solutions is looking for a seasoned Art Director with strong advertising agency experience—especially in conceptualizing and delivering impactful print campaigns.This is NOT a pure graphic design role — we need a creative leader who understands the big picture:Crafting campaign concepts from scratchTranslating brand stories into powerful...

  • Senior Director

    1 week ago

    Bengaluru, Karnataka, India Dentsu Full time

    The Senior Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and...

  • Associate Creative Director

    5 days ago

    Bengaluru, Karnataka, India Dentsu Full time

    The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They...

  • Associate Creative Director

    4 days ago

    Bengaluru, Karnataka, India dentsu Full time

    The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They...

  • Director

    1 week ago

    Bengaluru, Karnataka, India Cushman & Wakefield Full time

    Job TitleDirectorJob Description SummaryJob DescriptionThe Director – Strategic Accounts is a key role at C&W with responsibility to drive profitability, overall client satisfaction and exceptional service delivery for all assigned account/s within the Region.  The Director – Strategic Accounts will be responsible for revenue growth while leading one or...

  • Senior Director

    1 week ago

    Bengaluru, Karnataka, India Apna Full time

    About Blue Machines builds next-generation agentic voice AI for enterprise workflows. We design and deliver conversational AI agents powered by Gen-AI, helping clients automate high-value interactions across industries. We are leading high-value transformations for customers across banking, financial services, insurance, Travel, EdTech, BPO and more.We are...

  • Senior Director

    1 week ago

    Bengaluru, Karnataka, India Apna Full time

    About Blue Machines builds next-generation agentic voice AI for enterprise workflows. We design and deliver conversational AI agents powered by GenAI, helping clients automate high-value interactions across industries. We are leading high-value transformations for customers across banking, financial services, insurance, Travel, EdTech, BPO and moreWe are now...

  • Director of Business Operations

    2 weeks ago

    Bengaluru, Karnataka, India Shanvi Global Recruitment Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Our client is seeking a Director of Business Operations for India to establish, lead, & scale operations in India. The individual will serve as a senior decision-maker, driving operational excellence. Required Candidate profileExp in a boutique indian IT Services firm, If its a GCC ,then must have joined the GCC in its early stage , Must from non tech...