Adobe Campaign Manager

1 week ago

Gurgaon, Haryana, India EXL SERVICES Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Manager

Position Overview

We are seeking an experienced Adobe Campaign Manager to plan, build, execute, and optimize multi-channel marketing campaigns using Adobe Campaign (Classic / v8). The ideal candidate will have a strong background in campaign management, audience segmentation, and marketing automation, with the ability to collaborate closely with marketing, analytics, and technology teams to deliver personalized, data-driven customer experiences.

Key Responsibilities

  • Campaign Management & Execution
    • Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
    • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
    • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting
    • Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
    • Leverage behavioural, transactional, and demographic data to build targeted lists.
    • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates
    • Configure personalization blocks, dynamic content, and message templates.
    • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting
    • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
    • Conduct A/B testing and provide insights for optimization.
    • Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration
    • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
    • Work with marketing stakeholders to translate business requirements into technical campaign setups.
    • Ensure campaigns align with brand guidelines and compliance requirements.

Required Skills & Qualifications

  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.

Nice to Have

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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