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Sr Analyst Performance
2 weeks ago
Job Description - Senior Analyst Performance and Insights, Roundel
About us:
Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.
Roundel, Target's retail media network, offers the world's leading advertisers industry leading digital advertising solutions. More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments.
About The Job
The Performance & Insights (P&I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst - Performance & Insights Capability Development, you will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations. In this role, you will play a key role in shaping the future of media measurement strategy for roundel, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers.
You will partner closely with cross-functional teammates in the areas of PSG, Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure.
Key Responsibilities
Build & codify media performance measurement strategies: Collaborate with internal/external stakeholders to create capabilities and processes to drive best in-class efficiency, effectiveness to back roundel's media performance
Be the Subject matter expert in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods.
Develop, deploy, and evangelize measurement solutions including test/control experimentation, brand lift studies, econometric models, research-based solutions, etc.
Support innovative approaches for media effectiveness measurement: Identity & build new approaches to measure media effectiveness efforts targeted toward varied audiences, placements and creative analysis.
Supporting custom analytics projects for the P&I team to land the value of roundels media with the advertisers which the current analyst facing products don't serve.
Own and create processes that enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling
Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views etc
Work with Cross-functional teams – Product, Measurement, BII & GTM to align on the measurement strategy
Identify automation opportunities, gaps in technology & tools and work with product and business operations team to find solutions & support implementation
Contribute to team upskilling efforts required to familiarize the team with the data products as well as new measurement methodologies
About you:
- 4-5 yrs of working experience in of digital advertising, client consulting and/or retail analytics experience
- Masters or bachelor's degree in one of the following: Analytics, Business Intelligence, Economics, Engineering
- Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs
- Hands-on experience in applied analytics, model building and statistical method selection
- Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies
- Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept
- Ability to facilitate communication between business and technology teams
- Strong communication skills with proven ability to influence peers, key stakeholders and leaders
- Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)
- Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes
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