Business Analyst

2 weeks ago

Hyderabad, Telangana, India vidaXL Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Designation: Business Analyst- SFMCJob Purpose: What is the purpose of the job? We are seeking a skilled and detail-oriented Business Analyst with expertise in Salesforce Marketing Cloud (SFMC) to join our team. The ideal candidate will play a pivotal role in understanding business requirements and optimization of SFMC features. This position requires a deep understanding of marketing automation, campaign management, and customer engagement strategies. Key Responsibilities:

  • Conduct time-to-time analysis to customize SFMC functionalities to align with Business goals
  • Stay abreast of industry trends and emerging technologies to match the market standards
  • Utilize advanced analytical tools to interpret data and generate actionable insights related to the email marketing.
  • Leading deep dive data analysis to identify patterns and trends with the customer behavior.
  • To be able to create reports in marketing cloud.

Principal Accountabilities

  • Conduct comprehensive analysis of mails to assess performance, reliability.
  • Utilize advanced analytical tools to interpret data and generate actionable insights.
  • Collaborate with the SFMC Scrum Team to align on email marketing strategies with webshop objectives.
  • Offer informed recommendations on implementing new email marketing strategies based on customer preferences and industry trends.
  • To provide value generation for the Business cases related to Payment PORT projects.
  • Create comprehensive user documentation and training materials for SFMC users.

Key Challenges

  • Keeping pace with rapidly evolving industry and customer trends
  • Being critical with data and providing the right validation towards data.
  • To constantly, monitor and report far and wide gaps when it comes to main metrics of SFMC like open rate, conversion rate, bounce rate, click-open rate, unsubscribe rate etc.
  • Balancing the need for innovation with maintaining operational efficiency and cost-effectiveness.
  • Ensuring seamless integration with the webshop platform amidst changing business priorities and requirements.

Skills required (Tools and Technologies)

  • Excel (good to have advanced), PowerPoint.
  • Data reporting platforms like Google Analytics, Salesforce, PowerBi and looker (good to have).
  • Excellent collaboration and communication skills for working effectively within cross functional teams.
  • Experience in Agile methodologies, particularly with Scrum Teams, and familiarity with sprint planning and backlog management.
  • Strategic thinking to align with broader organizational goals and objectives.

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