SEO manager

1 week ago

India Weekday AI Full time ₹ 12,00,000 - ₹ 36,00,000 per year

This role is for one of the Weekday's clients

Min Experience: 5 years

JobType: full-time

We are seeking an experienced SEO Manager to lead our search engine optimization strategy, drive organic growth, and enhance online visibility across all digital platforms. The ideal candidate is a data-driven marketer with a deep understanding of SEO best practices, search engine algorithms, and content optimization strategies. This role demands both strategic thinking and hands-on execution to improve rankings, traffic, and conversions.

Requirements
Key Responsibilities

1. SEO Strategy & Execution

  • Develop, implement, and manage comprehensive SEO strategies aligned with overall marketing and business goals.
  • Conduct detailed keyword research to identify high-value opportunities for content and product optimization.
  • Optimize website structure, metadata, content, and landing pages for target keywords to maximize visibility in search results.
  • Stay up to date with the latest trends, algorithm updates, and best practices in SEO and search marketing.

2. Technical SEO

  • Collaborate with developers and designers to ensure SEO best practices are properly implemented on newly developed pages.
  • Perform regular technical audits to identify crawl issues, indexation errors, and site speed bottlenecks.
  • Manage structured data (schema markup), site architecture, and internal linking strategies to enhance site performance.
  • Ensure mobile-friendliness, page experience, and Core Web Vitals compliance across web properties.

3. Content Optimization

  • Partner with the content and marketing teams to guide keyword-focused content creation and on-page optimization.
  • Review and optimize existing content to improve organic performance and relevance.
  • Develop strategies for link building, content outreach, and authority building.

4. Analytics & Reporting

  • Monitor, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, click-through rates, and conversions.
  • Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to generate insights and actionable recommendations.
  • Present performance insights and growth opportunities to senior leadership on a regular basis.

5. Cross-functional Collaboration

  • Work closely with product, marketing, and technology teams to ensure SEO initiatives align with company objectives.
  • Provide guidance and training to internal teams to foster SEO awareness and adoption across departments.
Qualifications & Skills
  • Experience: 5–9 years of proven SEO experience with measurable results in improving organic visibility and conversions.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and BrightEdge.
  • In-depth knowledge of search engine algorithms, keyword research methodologies, and content optimization.
  • Experience with HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify, Webflow).
  • Ability to analyze data, derive insights, and translate findings into actionable recommendations.
  • Strong communication, project management, and stakeholder collaboration skills.
  • Knowledge of local SEO, international SEO, and E-A-T (Expertise, Authoritativeness, Trustworthiness) principles is a plus.

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