
Content Marketing Executive
5 days ago
Desired Experience & Exposure:
Were looking for a versatile and strategic Content Marketing Executive with strong B2B experience (B2C exposure is a plus). Youll own the content lifecycle across our in-house brandsfrom ideation to performancewhile aligning with SEO best practices and business goals. You should be comfortable switching between product copy, thought leadership articles, SEO pages, email content, and social campaign narratives.
Roles & Responsibilities:
Plan and manage content calendars across website, blogs, and campaigns
Write and edit compelling B2B-focused content that connects with decision-makers
Optimize content for SEOinternal linking, meta tags, keyword clusters
Repurpose content into social media posts, email drips, PDFs, etc.
Collaborate with designers, social media team, and SEO team for asset execution
Research competitors and industry trends to shape content themes
Track performance using GA4, GSC, and keyword tools (SEMrush/Ahrefs)
Desired Skills:
Experience writing for both B2B and B2C brands
Familiarity with tools like SEMrush / Ahrefs / Ubersuggest
Email copywriting / Email campaign experience (Mailchimp, Sendinblue)
Knowledge of funnel-based copy (TOFU, MOFU, BOFU)
Experience with LinkedIn content strategy
Basic Canva or briefing experience with design teams
Understanding of Google Search Console
Mandatory Skills:
Strong written English and grammar (B2B tone and structure)
Content writing experience (blogs, website, product copy)
SEO basics: keyword usage, meta tags, internal linking
Familiarity with CMS tools (e.g., WordPress)
Google Analytics 4 (GA4) understanding
Research and competitor content analysis
Content calendar management
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