Digital Marketing Specialist

1. Position Title : Digital Marketing Executive

Job Description: We are seeking a skilled Digital Marketing Executive to join our team as a vital member responsible for lead generation for our company. The ideal candidate will be proficient in leveraging various digital marketing channels to drive qualified leads and enhance brand visibility.

This role demands a strategic thinker with a keen understanding of the real estate market dynamics and a passion for utilizing digital platforms to generate business opportunities.

Roles and Responsibilities:

1. Digital Campaign Management:

○ Develop and execute comprehensive digital marketing campaigns aimed at lead generation, utilizing channels such as Google Ads, social media advertising, email marketing, and content marketing.

○ Monitor and optimize campaign performance regularly to ensure maximum ROI and lead quality.

2. SEO and Content Strategy:

○ Collaborate with the content team to develop SEO-driven content strategies that resonate with our target audience and improve organic visibility.

○ Conduct keyword research, optimize website content, and implement on-page SEO best practices to increase search engine rankings.

3. Lead Generation and Conversion:

○ Implement lead generation strategies tailored to the real estate industry, including lead magnets, landing pages, and gated content, to capture and nurture leads throughout the sales funnel.

○ Work closely with the sales team to ensure smooth lead handoff and optimize conversion rates through strategic follow-up tactics.

4. Social Media Management:

○ Manage social media channels, including but not limited to Facebook, Instagram, LinkedIn, and Twitter, to engage with prospects, amplify brand presence, and drive traffic to the website.

○ Create and curate compelling content, including graphics, videos, and blog posts, to foster community engagement and generate leads.

5. Analytics and Reporting:

○ Utilize analytics tools such as Google Analytics, Facebook Insights, and CRM systems to track key performance metrics and derive actionable insights.

○ Generate regular reports detailing campaign performance, lead metrics, and recommendations for optimization.

6. Market Research and Competitive Analysis:

○ Conduct market research to identify trends, opportunities, and potential areas for expansion within the real estate sector.

○ Perform competitive analysis to benchmark our digital marketing efforts against industry peers and identify areas of competitive advantage.

7. Brand Management:

○ Uphold brand consistency across all digital marketing channels, ensuring messaging, visuals, and tone align with brand guidelines.

○ Monitor online reputation and actively engage with customers and prospects to maintain a positive brand image.

Qualifications:

● Bachelor's degree in Marketing, Business Administration, or related field. ● Proven experience in digital marketing, preferably in the real estate sector. ● Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, email marketing software, and CRM systems.

● Strong analytical skills and the ability to interpret data to drive informed decisions. ● Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

● Creative thinker with a problem-solving mindset and a proactive approach to achieving goals. ● Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹80, ₹90,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person