Product Marketing Manager

2 days ago

Hyderabad, Telangana, India Digitral Full time US$ 90,000 - US$ 1,20,000 per year

Role & responsibilities:

We are looking for a Product Marketing Manager who can take our product positioning, messaging, and go-to-market execution to the next level.

Content Creation & Strategy:

  • Develop high-quality, engaging content for websites, blogs, social media, product brochures, email campaigns, and other marketing materials.
  • Translate complex IT products and services into compelling, customer-centric messaging.
  • Collaborate with product and sales teams to create case studies, whitepapers, presentations, and thought leadership articles.

Proposition & Campaign Development:

  • Craft clear and differentiated value propositions for products and services.
  • Design and execute marketing campaigns to generate awareness and leads.
  • Align messaging with brand positioning, market needs, and business objectives.

Digital Marketing & Channel Management:

  • Manage and update content on the company website, ensuring it is fresh, relevant, and SEO-optimized.
  • Oversee content publishing and engagement on social media platforms (LinkedIn, Twitter/X, Facebook, YouTube, etc.).
  • Work with designers to create visual assets for digital campaigns.
  • Monitor analytics to measure performance and optimize campaigns.

Collaboration & Coordination:

  • Coordinate with internal teams (sales, product, delivery) for inputs and approvals.
  • Manage vendor/agency relationships for specific marketing activities.

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