Assistant Digital Marketing Manager
2 days ago
Job Title: Assistant Manager – Digital Marketing (360° Role)
Location: Indore
Salary: upto ₹55,000/month
Joining: Immediate
About the Role
We are looking for a dynamic and results-driven Assistant Manager – Digital Marketing to lead and execute 360° digital initiatives. This role requires a versatile marketer with hands-on expertise across SEO, performance marketing, content strategy, social media, influencer marketing, ORM, brand building, and creative collaboration.
You'll play a critical role in driving integrated marketing campaigns, managing cross-functional teams, and ensuring the brand's visibility across both traditional and emerging platforms - including AI-driven discovery platforms like ChatGPT, Google Gemini, DeepSeek, and other generative AI assistants.
Key Responsibilities
- 360° Digital Strategy
Develop and implement comprehensive, integrated digital marketing strategies
Ensure synergy across paid media, organic growth, content, social, and branding initiatives
- Search Engine Optimization (SEO)
Lead technical and on-page SEO initiatives to improve organic visibility
Conduct keyword research, SEO audits, and content mapping
Implement structured data, schema markup, and content formatting for AI discoverability
- Performance Marketing
Plan and execute campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
Optimize campaigns for metrics such as CPL, ROAS, and CTR
Conduct A/B testing of creatives and landing pages
- Influencer & Community Marketing
Identify and manage partnerships with micro and macro influencers
Strategize and execute influencer campaigns for engagement and conversions
Measure and analyze campaign impact and ROI
- Content Strategy & Copy Supervision
Lead content planning for blogs, websites, social media, and email campaigns
Maintain tone, voice, and messaging consistency across all channels
Optimize content to be AI-friendly and accessible by tools like ChatGPT, Gemini, and DeepSeek
- AI-Driven Content Visibility & Integration
Adapt and structure content to ensure discoverability on AI platforms
Monitor how brand content surfaces in AI chat assistants and improve relevance
Collaborate with SEO and content teams to make data, FAQs, and thought leadership AI-consumable
- Creative Coordination
Work with graphic designers to deliver high-quality visual assets
Maintain brand identity and aesthetics across all creatives
Supervise creative briefs and ensure quality output
- Online Reputation Management (ORM)
Monitor online reviews, brand mentions, and customer feedback
Respond proactively to queries and concerns
Coordinate with internal teams to resolve issues and improve sentiment
- Social Media Management
Manage and execute content calendars for platforms like Instagram, LinkedIn, and Facebook
Create engaging content formats (Reels, Stories, Carousels, etc.)
Track performance metrics and audience engagement
- Email Marketing & CRM
Plan and send newsletters, drip campaigns, and promotional emails
Use tools like Mailchimp, Zoho Campaigns, or HubSpot
Segment and nurture leads to boost engagement and conversions
- Analytics & Reporting
Track performance across all marketing channels
Generate weekly/monthly dashboards and reports
Derive actionable insights for ongoing improvements
Requirements
3–5 years of proven experience in digital marketing across SEO, performance marketing, content, influencer, ORM, and branding
Strong strategic thinking and hands-on execution ability
Proficient in tools such as Google Analytics, Search Console, Meta Ads Manager, Canva, and Excel
Understanding of how AI language models and search algorithms discover and surface brand content
Excellent communication, multitasking, and organizational skills
Preferred Qualifications
Bachelor's degree in Marketing, Communication, Media, or a related field
Certifications from Google, Meta, HubSpot (preferred but not mandatory)
Experience in agency or consumer-facing brand environments is a plus
Let's connect: Reach out at to apply or learn more.
Job Type: Full-time
Pay: ₹40, ₹65,000.00 per month
Work Location: In person
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