Social Media Manager/Strategist
6 days ago
Role: Social Media Manager/Strategist
Location: Mumbai, India (Remote)
About the role:
This role combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.
What you will be doing:
Creative Thinking and Writing Skills
- To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.
- To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
- To understand the importance of telling stories
- To create and repurpose content for different usages
- Someone who can think video, content, editorial - very ideas/creative person
- Well versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings
- Content creation and fast turnaround of ideas – being platform first
Social Media Expertise
- Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
- Understanding social media insights (reach, engagement, metrics), and working with the analytics team to implement learnings
Project Management
- To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
- To set tone and drive creativity, for integrated thinking on what's best for the brand.
- To combine an authoritative voice and consumer education with comprehensive marketing integration
- To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.
What you need to be great in this role:
A minimum of 6yrs experience as a Copywriter at / across top-level agencies, with a strong mainline background.
- Experience of working with international & national brands, having delivered pan-India large-scale campaigns
- A thorough understanding of how content can play out across multiple mediums.
- Someone who can think video, content, editorial - very ideas/creative person
- Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content.
- Strong understanding of trends, insights and pop culture quirks
- Storyteller at heart and a passion to drive brands based on TG understanding and the market needs.
- Prior experience - writing spots for television is a must.
- An in-depth understanding of social media platforms is a must.
- Confident and comfortable working in a fast-paced, changing client environment
- A passionate and inspiring writer
- Self-motivated, working with little supervision.
- Collaborative team player, open minded and inclusive
- Discrete about all confidential and personal information.
- Driven, proactive, helpful, and enthusiastic team player
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
Req ID: 14074
#LI-AS2 #LI-Remote
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