Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India A4 Hospital Full time

Job Title: Digital Marketing Manager

Location: Chennai

Experience Required: years

Team Size Managed: Minimum 5 members

About the Role

Were looking for a Digital Marketing Manager someone who understands every corner of digital marketing and can lead a small but mighty team to deliver results. The ideal candidate should be a strategist and a doer — someone who can plan, execute, analyze, and scale campaigns across platforms.

Key Responsibilities

  • Lead and manage a small team of digital marketers (SEO, content, design, social media, paid ads, etc.)
  • Develop, implement, and monitor multi-channel marketing campaigns (SEO, SEM, social media, email, and performance marketing)
  • Manage and optimize digital ad campaigns across Google Ads, Meta, and LinkedIn
  • Oversee content strategy — ensure brand consistency across all touchpoints
  • Analyze website traffic, engagement metrics, and campaign ROI using tools like Google Analytics, Search Console, and other analytics platforms
  • Coordinate with designers, developers, and copywriters for campaigns and creative assets
  • Manage marketing automation tools (HubSpot, Mailchimp, or similar)
  • Research industry trends and identify growth opportunities
  • Build monthly performance reports and present insights to management
  • Mentor and upskill junior team members

Skills & Requirements

  • Proven experience in digital marketing (minimum 3–6 years)
  • Hands-on knowledge of SEO, social media marketing, PPC, and analytics
  • Strong understanding of marketing funnels, lead generation, and conversion optimization
  • Experience in team management (minimum 5 members)
  • Creative mindset with strong analytical and problem-solving skills
  • Familiarity with Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and Canva (or similar tools)
  • Excellent communication and leadership skills
  • Ability to multitask and manage multiple projects simultaneously

Preferred Qualifications

  • Certification in Google Ads, Meta Blueprint, or HubSpot
  • Experience with SaaS, B2B, or agency environments
  • Basic understanding of UI/UX and automation workflows

What We Offer

  • Opportunity to build and lead a growing digital team
  • Creative freedom to experiment with new ideas
  • Collaborative and growth-oriented environment
  • Competitive salary + performance-based incentives.

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