Seo Executive

4 days ago

Pune, Maharashtra, India IBN Technologies Full time ₹ 80,000 - ₹ 1,20,000 per year

Job Role:

We are seeking a highly skilled and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of search engine optimization strategies, tools, and best practices to increase our website's visibility, drive organic traffic, and improve our search engine rankings.

Key Responsibilities:

  • Conduct comprehensive keyword research and identify opportunities for content optimization to improve search engine rankings.
  • Implement on-page and off-page SEO strategies, including meta-tag optimization, link building, and content creation.
  • Analyse website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and generate reports to monitor and improve organic traffic.
  • Collaborate with the content and web development teams to ensure SEO best practices are integrated into content creation and website design.
  • Stay up to date with the latest SEO trends, search algorithm updates, and industry best practices to adjust strategies accordingly.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Manage and improve local SEO strategy and presence.
  • Conduct competitor analysis to identify gaps in content coverage & areas of opportunity.
  • Work with social media, PPC, and email marketing teams to optimize campaigns and integrate cross-channel strategies for maximum effectiveness.
  • Track, report, and analyse website analytics and PPC campaigns.

Requirements:

  • Bachelor's degree in Marketing, Information Technology, or a related field.
  • 1-2 years of proven SEO experience, with a strong portfolio of successful SEO projects.
  • In-depth knowledge of search engine algorithms and ranking strategies.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
  • Experience with website optimization tools and keyword research tools.
  • Strong understanding of web analytics to derive meaningful insights for content strategy.
  • Excellent communication and collaboration skills.
  • Ability to work independently and in a team environment.
  • Creative thinking with attention to detail.

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