Growth Product Manager

4 days ago

Mumbai, Maharashtra, India SafeGold Full time ₹ 15,00,000 - ₹ 25,00,000 per year

SafeGold is India's largest digital gold platform with over 35 million customers and 100+ distribution partners across India, Thailand, and the UAE. As a fintech innovator, we're transforming how gold is bought, stored, and sold — using technology to bring efficiency, transparency, and trust to one of the world's most traditional assets.

We've been consistently recognised for our growth and impact:

#9 in 2023 ET Growth Champions (India)

#9 in 2024 FT High Growth Companies (Asia)

What you'll do

1. Own initiatives end-to-end

  • Brainstorm, prioritize, and execute product-led growth initiatives
  • Write detailed PRDs, specs, and creative briefs for engineering/design
  • Partner with business and marketing to align roadmap with company goals

2. Full user lifecycle ownership

  • Drive acquisition → onboarding → engagement → retention → churn prevention
  • Design and run experiments to improve funnel performance
  • Define user personas, channels, and value propositions per segment
  • Conduct cohort analysis, drop-off pattern analysis

3. Cross-functional execution

  • Collaborate with 6 engineers, 2 designers, 2 QA, and agency partners
  • Translate business questions into testable hypotheses with success metrics
  • Run A/B tests and growth loops (referrals, sharing, network effects)
  • Build dashboards, analyze data (SQL, Mixpanel/Moengage), and report impact

4. Obsess over users

  • Conduct market research and competitive analysis to champion the user voice in every roadmap and design decision
  • Stay close to our customers through interviews, ethnographic research, and feedback loops
  • Combine qualitative insights with cohort analysis and funnel metrics to uncover bottlenecks

5. Go-to-market & growth strategy

  • Lead go-to-market strategy for new features and campaigns
  • Set ambitious goals for acquisition, activation, engagement, and monetization via growth model
  • Execute high-velocity experimentation pipelines to drive conversion and LTV
  • Work closely with design, content, and marketing to shape positioning

What you bring

  • Bias for action, ability to thrive in ambiguity, and hunger to build
  • 5+ years of PM experience in fintech/consumer tech, ideally growth-oriented
  • Proven track record of funnel optimization and driving retention
  • Experience in 0-to-1 launches as well as scaling products at later stages
  • Hands-on with SQL, A/B testing, MoEngage/Mixpanel, and growth frameworks
  • Exceptional written/verbal communication, structured thinking, and user empathy
  • Strong cross-functional leadership, managing engineering/design/QA teams

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