
Growth Product Manager
3 days ago
SafeGold is India's largest digital gold platform with over 35 million customers and 100+ distribution partners across India, Thailand, and the UAE. As a fintech innovator, we're transforming how gold is bought, stored, and sold — using technology to bring efficiency, transparency, and trust to one of the world's most traditional assets.
We've been consistently recognised for our growth and impact:
#9 in 2023 ET Growth Champions (India)
#9 in 2024 FT High Growth Companies (Asia)
What you'll do
1. Own initiatives end-to-end
- Brainstorm, prioritize, and execute product-led growth initiatives
- Write detailed PRDs, specs, and creative briefs for engineering/design
- Partner with business and marketing to align roadmap with company goals
2. Full user lifecycle ownership
- Drive acquisition → onboarding → engagement → retention → churn prevention
- Design and run experiments to improve funnel performance
- Define user personas, channels, and value propositions per segment
- Conduct cohort analysis, drop-off pattern analysis
3. Cross-functional execution
- Collaborate with 6 engineers, 2 designers, 2 QA, and agency partners
- Translate business questions into testable hypotheses with success metrics
- Run A/B tests and growth loops (referrals, sharing, network effects)
- Build dashboards, analyze data (SQL, Mixpanel/Moengage), and report impact
4. Obsess over users
- Conduct market research and competitive analysis to champion the user voice in every roadmap and design decision
- Stay close to our customers through interviews, ethnographic research, and feedback loops
- Combine qualitative insights with cohort analysis and funnel metrics to uncover bottlenecks
5. Go-to-market & growth strategy
- Lead go-to-market strategy for new features and campaigns
- Set ambitious goals for acquisition, activation, engagement, and monetization via growth model
- Execute high-velocity experimentation pipelines to drive conversion and LTV
- Work closely with design, content, and marketing to shape positioning
What you bring
- Bias for action, ability to thrive in ambiguity, and hunger to build
- 5+ years of PM experience in fintech/consumer tech, ideally growth-oriented
- Proven track record of funnel optimization and driving retention
- Experience in 0-to-1 launches as well as scaling products at later stages
- Hands-on with SQL, A/B testing, MoEngage/Mixpanel, and growth frameworks
- Exceptional written/verbal communication, structured thinking, and user empathy
- Strong cross-functional leadership, managing engineering/design/QA teams
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