Marketing Associate

17 hours ago

Delhi, Delhi, India GIVA Full time ₹ 2,50,000 - ₹ 4,00,000 per year

Job Title: Marketing Associate (Fresher)

Job Summary:

A highly motivated and quick-to-learn fresher with a strong foundation in analytical thinking and problem-solving. Eager to leverage excellent communication skills and a proactive approach to drive customer revenue within a retention marketing context. Committed to rapidly mastering CRM tools and data analysis to contribute directly to measurable customer lifetime value (CLV) and reduce churn.

Key Responsibilities:

●
Customer Retention & CRM Activities:
Collaborate with the marketing team to execute and manage various CRM campaigns. This includes SMS, WhatsApp, RCS, email marketing, app notifications, customer segmentation, etc.

●
Performance Analysis:
Monitor the effectiveness of retention initiatives by analyzing key performance indicators (KPIs) and providing actionable insights. Use data-driven approaches to identify trends, opportunities, and areas for improvement.

●
Net Promoter Score Analysis:
Root cause analysis, NPS benchmarking, Trend analysis, Closing the loop with relevant stakeholders.

●
Reporting:
Prepare detailed reports and presentations to communicate the performance and impact of retention activities to the marketing and management teams. Publish weekly, monthly reports.

Required Skills:

● Excellent communication and interpersonal skills.

● Strong problem solver.

● Positive attitude and willingness to learn.

● Ability to handle challenging situations calmly and professionally.

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