Senior Analyst

2 weeks ago

Hyderabad, Telangana, India Novartis Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Job Description Summary

Provide expert support across high-complexity SFMC campaign implementations. Contribute to innovation in Marketing Automation and Customer Relationship Management platforms through deep technical expertise in Salesforce Marketing Cloud. Collaborate cross-functionally to drive value and ensure successful delivery of email marketing campaigns, advanced/touchpoint journeys, and understand data integrations.

Job Description

Key Responsibilities

  • Hands-on experience in implementing and configuring Salesforce Marketing Cloud modules, including Journey Builder, Automation Studio, Cloud Pages, Contact Builder, and Email Studio.

  • Act as an Email Specialist and SFMC Admin, managing campaign execution, customer journeys, and data model alignment to business needs.

  • Translate business goals into scalable technical solutions in SFMC, including AMPscript, SQL queries, and automation workflows.

  • Collaborate with cross-functional teams to understand marketing objectives and transform them into meaningful customer experiences.

  • Ensure platform stability and adoption through best practices in governance, quality checks, and user support.

  • Coordinate with global business teams and stakeholders to gather requirements and deliver SFMC-based marketing solutions on time.

  • Keep up with the latest features and roadmap updates from Salesforce Marketing Cloud to continually enhance campaign performance.

Soft Skills

  • Joint Value Creation: Ability to collaborate effectively to create value for all stakeholders.

  • Dynamic, results-oriented team player who contributes positively to team success.

  • Exhibit organizational agility, creativity, strategic & strong analytical thinking.

  • Excellent presentation skills and storyboarding skills.

  • Excellent interpersonal and communication skills.

  • Ability to operate effectively in an international matrix environment.

Essential Requirements

  • Bachelor's or master's degree in technology, Marketing, or a related discipline.

  • 4–6 years of hands-on experience working with Salesforce Marketing Cloud.

  • Strong experience with AMPscript, SQL, and journey configuration.

  • Proven experience in end-to-end campaign building and deployment.

  • Experience with advanced modules including Einstein features, Distributed Marketing, and Mobile Studio is an added advantage.

  • Familiarity with Data Cloud and Google Analytics is an added advantage.

  • Understanding of marketing KPIs and ability to analyze campaign effectiveness using reporting tools or dashboards.

Why Consider Novartis?
Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us Learn more here:  
You'll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.  

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing

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