Performance Marketer

1 week ago

Andheri West Mumbai Maharashtra, India THE SMART FELLOWSHIP Full time ₹ 6,00,000 - ₹ 9,00,000 per year

Company we are hiring for: A leading new-age education company shaping the future of learning in India.

Vision: To challenge India's outdated education system and replace it with one that empowers critical thinkers, innovators, and problem-solvers—building a future-ready workforce that drives national growth.

The best part about this role: You'll have the opportunity to own and scale multi-crore ad campaigns from scratch. This role goes beyond just execution—you'll strategize, experiment, and optimize cross-channel campaigns (Meta + Google) to drive growth for high-impact learning products. If you thrive on performance numbers and love building acquisition funnels that convert, this role is for you.

Location: On-Site (Andheri West, Mumbai) – 6 days a week

Salary Range: ₹6,00,000 – ₹9,00,000 per annum

Meet the Leadership: The company is led by visionary entrepreneurs who believe in first-principle thinking, storytelling, and practical business education. They thrive on challenging the status quo of traditional learning and are building one of India's most impactful education platforms.

You will be responsible for: As a Performance Marketer, you will design, run, and scale paid campaigns across Google and Meta platforms, ensuring efficiency, scalability, and measurable ROI. You'll directly impact revenue growth by building customer acquisition funnels and optimizing ad spends.

Key Responsibility Areas (KRAs):

1. Paid Media Strategy & Execution

  • Own end-to-end planning and execution of paid campaigns across Meta & Google.
  • Scale ad spends from ₹30,000/day to ₹1,00,000+/day with strong ROI.
  • Continuously A/B test creatives, copy, and targeting strategies.

2. Funnel Optimization & Growth

  • Build and optimize acquisition funnels for conversions.
  • Collaborate with creative and content teams to design high-performing ad assets.
  • Track CAC, LTV, and conversion metrics to ensure sustainable growth.

3. Cross-Functional Collaboration

  • Work closely with program managers and creative strategists to align campaigns with product positioning.
  • Provide data insights to leadership for growth decisions.
  • Suggest new channels and growth hacks to scale faster.

4. Analytics & Reporting

  • Monitor campaign performance with precision.
  • Generate actionable insights and dashboards for leadership.
  • Stay updated with the latest performance marketing trends and tools.

Key Performance Indicators (KPIs):

  • ROI on ad spends (ROAS)
  • Monthly scaling of ad budgets (₹30L+ per month)
  • Customer acquisition cost (CAC) vs. LTV balance
  • Conversion rate improvements across funnels

Who We're Looking For:

  • 3–6 years of hands-on experience in performance marketing.
  • Proven ability to manage and scale ad spends of ₹30L+/month.
  • Proficiency in Meta Ads and Google Ads is a must.
  • Strong analytical skills with comfort in metrics-driven decisions.
  • Preference for candidates with startup or brand-side experience (agency-only profiles less preferred).
  • Bonus: Prior experience in D2C, edtech, or creator-led brands.

Job Type: Full-time

Pay: ₹600, ₹900,000.00 per year

Work Location: In person

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