Sales Officer
3 days ago
Job Title: Sales Officer - Institutional / HORECA
Department
: Sales – Food Division (FMCG)
Location
: Gurugram, Haryana
Open Positions
: 2
About the role:
We are seeking dynamic, result-oriented professionals to join our growing
Food Division Sales Team
. The positions are for
Institutional Sales
(cafeterias in Schools, Colleges, etc.)
and
HORECA Sales
. The ideal candidates will have experience in either
Modern Trade/Institutional FMCG sales (food division)
or
HORECA (Hotels, Restaurants, Caterers) FMCG sales (food division)
, with a deep understanding of the food industry, customer relationship management, and sales execution.
Key Responsibilities - Institutional Sales:
- Develop and manage B2B sales relationships with institutional clients (e.g., schools, colleges, universities, etc.).
- Identify and onboard new institutional customers in alignment with sales targets.
- Conduct product presentations and sampling sessions to drive adoption of product portfolio.
- Coordinate with supply chain and logistics teams to ensure timely delivery and order fulfillment.
- Negotiate pricing, credit terms, and contracts with institutional clients.
- Track and analyze sales data, prepare periodic reports and forecasts.
- Monitor competitor activity and industry trends to inform business strategy.
Key Responsibilities - HORECA Sales:
- Build and nurture relationships with key HORECA clients, including hotels, restaurants, QSRs, and catering services.
- Manage a portfolio of key accounts to maximize sales volume and profitability.
- Develop account-specific strategies to increase product penetration and brand visibility.
- Execute promotional campaigns and menu tie-ups in coordination with marketing teams.
- Regularly visit customer premises to ensure high service levels and identify upselling opportunities.
- Collaborate with distributors and channel partners for order processing and inventory management.
- Resolve customer issues proactively, ensuring a high level of client satisfaction.
Desired Candidate Profile:
- Education -
Graduate in any discipline (preferred: Business, Marketing, or related field). - Experience -
Minimum
2 years
of hands-on experience in
FMCG Food Sales. - Background in either
Modern Trade/Institutional Sales
or
HORECA Sales
is
mandatory
. - Strong negotiation, communication, and interpersonal skills.
- Proven ability to meet and exceed sales targets.
- High level of initiative, accountability, and drive.
- Proficiency in MS Excel, PowerPoint, and CRM tools.
- Familiarity with the Gurugram market will be an added advantage.
-
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