Head of Influencer Partnerships

1 week ago

Delhi, Delhi, India Social Bird Full time ₹ 20,00,000 - ₹ 60,00,000 per year

Head of Influencer Partnerships & Campaign Delivery

Paschim Vihar, Delhi | Full-Time | Leadership Role

Reports to: CEO

Role Overview

Lead and scale Social Bird's influencer partnerships & execution function — ensuring smooth, fast and profitable campaign delivery across Nano, Micro & Macro creators.

Key Responsibilities

Creator Network & Partnerships

  • Expand and manage relevant creator relationships across niches
  • Source, negotiate and onboard influencers for active campaigns

Campaign Execution

  • Convert briefs into accurate creator shortlists
  • Oversee timelines, approvals, posting & final delivery
  • Ensure smooth coordination with Sales & Client Success teams

Data, Insights & Reporting

  • Maintain clean data discipline in CRM (Airtable)
  • Track performance metrics: Response Rate, Activation, TAT, Cost Efficiency, Compliance
  • Monitor creator reliability & performance scoring
  • Build campaign reports with actionable insights

Process & Team Leadership

  • Establish SOPs for outreach, workflow & communication
  • Lead, train & support influencer executives
  • Remove bottlenecks to ensure fast execution

Collaboration With Exclusives

  • Coordinate with Exclusives Head for premium creator support
  • Ensure smooth execution for high-value creator requirements

Who You Are

  • 3–6 years experience in influencer marketing execution/operations
  • Strong negotiation, communication & team leadership skills
  • Organized, process-driven and data-aware
  • Fast executor with ownership mindset

Preferred Skills

  • Airtable / CRM experience
  • WhatsApp / Email automation familiarity
  • Strong creator network across categories & regions

Why Join Us

  • Full ownership of a high-impact department
  • Work with leading brands & fast-growing creators
  • Big growth opportunity in a young, ambitious, fast-paced team

Impact Expectation (First 90 Days)
Deliver a
zero-chaos
, on-time, profitable campaign system with a growing creator network and CRM discipline.

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