
Google Ads Specialist
23 hours ago
Role & responsibilities
- Meta Ads (Facebook & Instagram):
• Plan, execute, and optimize campaigns across objectives (traffic, conversions, catalog sales, video views, retargeting).
• Conduct A/B testing of creatives and track performance metrics.
• Collaborate with the design/content team to create engaging ad creatives (images & videos). 2. Google Ads Management:
• Set up and manage Search, Display, Shopping, and Video campaigns.
• Perform keyword research, develop bidding strategies, and deliver ROI-focused reporting.
- Website Operations (Shopify / Wix / WordPress):
• Manage homepage updates, product listings, and collections.
• Coordinate with the design/content team for banners, creatives, and landing pages.
- WhatsApp Marketing (AI Sensy or Similar):
• Automate responses for customer queries and cart recovery.
• Execute promotional campaigns, broadcasts, and retargeting.
• Track template performance, delivery rates, and click-through metrics.
- Analytics & Reporting:
• Monitor and analyze campaign performance using Google Analytics, Meta Insights, and WhatsApp dashboards.
• Implement tracking via Google Tag Manager and Facebook Pixel.
• Prepare regular performance reports with actionable insights.
Preferred candidate profile
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