Web Based Content Writer II

1 day ago

Chennai, Tamil Nadu, India Lennox International Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Profile:

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description:

Copywriting & Content Marketing

  • Develop and execute innovative content strategies and campaigns to drive brand awareness and engagement.
  • Write clear, engaging, and persuasive copy for websites, blogs, product pages, landing pages, and digital campaigns.
  • Implement SEO strategies to keep content readable and optimized for search engines
  • Work closely with marketing and design teams to ensure consistency in brand voice, tone, and messaging across all channels.
  • Collaborate with cross-functional teams to brainstorm and develop creative concepts aligned with business objectives.
  • Monitor industry trends and conduct competitor research and content audits to identify gaps, opportunities, and ensure content stays fresh and relevant.
  • Ensure all content adheres to Chicago English standards, company brand guidelines, and is plagiarism-free.
  • Create and manage editorial calendars and messaging frameworks for campaigns and seasonal initiatives.

Social Media Content

  • Write and schedule content for social media platforms (LinkedIn, Facebook, Instagram, etc.).
  • Collaborate with the social media team to ensure brand consistency and timely publishing.
  • Monitor engagement metrics and optimize content based on performance insights.

Content Publishing & Management (dotCMS)

  • Create, update, and maintain website content and digital assets (text, images, videos, and links) using CMS platforms.
  • Manage content publishing workflows, including reviews, approvals, and timely go-live.
  • Ensure content accuracy, consistency, and compliance with brand and quality standards.
  • Maintain content governance with proper version control, updates, and archiving and CMS publishing

Qualifications:

  • Bachelor's degree in marketing, Communications, Journalism, or a related field.
  • 4–6 years of experience in copywriting, content publishing, or related roles.
  • Proven ability to create engaging content tailored to different audiences and platforms.
  • Strong project management and organizational skills.
  • To write in the Chicago English style.
  • Experience working with CMS platforms and project management tools.
  • Excellent interpersonal and communication skills.
  • Ability to work collaboratively with cross-functional teams and stakeholders.
  • Experience with reviewing, editing, and optimizing AI-assisted content is an advantage

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