Brand and Category Lead

2 days ago

Chandigarh, Chandigarh, India Next Care Inc Full time US$ 90,000 - US$ 1,20,000 per year

1. Brand Strategy & Communication

  • Define the brand positioning, personality, and tone for assigned categories.
  • Translate brand strategy into effective communication campaigns across ATL, Digital, and PR.
  • Lead the development of creative briefs and collaborate with internal/external teams for execution.
  • Ensure consistent brand messaging across all consumer and trade touchpoints.
  • Ensure timely development of marketing collateral including brochures, videos, and POSM.
  • Manage asset libraries and approval workflows for campaign materials.

2. Category Marketing & GTM

  • Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns.
  • Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies.
  • Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats.
  • Track category performance and recommend actions for growth and profitability.

3. Campaign Planning & Execution

  • Lead end-to-end campaign planning including concept, media planning, production, and rollout.
  • Coordinate with media and creative agencies for campaign delivery and optimization.

4. Agency & Cross-Functional Coordination

  • Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics).
  • Ensure timely approvals, clear briefing, and seamless campaign execution across platforms.
  • Track budgets and manage vendor payments in coordination with procurement/finance

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