Manager Activation + LSM

5 days ago

Bengaluru Delhi Mumbai NCR, India SG Oasis Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Work closely with the AGM-Activation & LSM in driving the brands below-the-line (BTL) and local store marketing (LSM) efforts, with the objectives of

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Driving brand awareness and trials,

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Driving footfalls in stores

Local Store Marketing (LSM)

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Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement.

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Identify and leverage community touchpoints for activation, promotion, branding and visibility - residential areas, corporate offices/parks, educational institutions, clubs etc.

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Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls.

New City / New store launches -

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Work alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks / plans, covering various initiatives such as - PR, influencers, local media plan execution, branding and visibility, local partnerships etc.

Activations and Events

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Brand participation and presence in relevant small and large format events (city-specific or multi-city)

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Coordinate with vendors and brand partners for branding material, event setups and promotions.

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Track performance of activations through KPIs such as footfall, trials and conversion.

Others

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Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs

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Competitive analysis and consumer insights from the regional catchments

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Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance

Graduate in Management / Marketing / Communications

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3-4 years prior experience in retail marketing / local store marketing (LSM) / activations, from any of these industries – Retail, QSR, Hospitality

Preferred candidate profile

Strong understanding of retails / QSR marketing and consumer behaviour

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Hands on experience with events, activations, BTL and promotions

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Strong communication skills (written and spoken), negotiation and vendor management

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Creativity with execution discipline

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Proficiency in MS office (Excel, Word, PowerPoint). Familiarity with digital marketing will be a plus

Self-driven, willing to learn/unlearn and work in a dynamic environment, collaborative and willing to work with multitude of cross-functional teams and external agencies/vendors.

This role will involve travel intra-city and inter-city, sometimes extensively. The candidate should be open and willing for the same.

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