Social Media Manager

Company Description

has been established to digitalize the current Import-Export trade and bulk Domestic Trade by creating a marketplace that connects manufacturers directly with bulk consumers worldwide. The company provides stakeholders with a platform that replicates traditional trade practices and offers an enquiry-to-payment (End-to-End) solution. This helps conduct international business transparently and cost-efficiently.

Role Description

Job Description: Social Media Manager (with On-Camera Presence)

We are looking for an experienced, passionate and creative Social Media Manager. You will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

In addition to managing strategy, we are looking for someone who can also be the face of our brand in videos—comfortable creating and presenting short-form content (Instagram Reels, TikTok, YouTube Shorts) and developing short, engaging scripts to generate authentic, real content for our digital audience.

Your responsibilities:

• Develop, implement and manage social media strategy

• Define most important social media KPIs

• Manage and oversee social media content

• Measure the success of every social media campaign

• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Work with copywriters and designers to ensure content is informative and appealing

• Collaborate with Marketing, Sales and Product Development teams

• Monitor SEO and user engagement and suggest content optimization

• Communicate with industry professionals and influencers via social media to create a strong network

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

• Suggest and implement new features to develop brand awareness, like promotions and competitions

• Create short-form videos across Instagram, TikTok, and YouTube Shorts

• Write, edit, and deliver short, impactful scripts and concepts for video content

• Engage audiences directly through video storytelling to humanize the brand

• Plan and execute PR initiatives by building relationships with influencers, podcasters, and media outlets

• Collaborate with external voices to expand reach, brand credibility, and audience engagement

Skill sets/Experience we require:

• 4-5 years of experience as a Social Media Manager or similar role

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

• Understanding of SEO, web traffic metrics & graphic design principles.

• Experience with doing audience and buyer persona research

• Good understanding of social media KPIs

• Familiarity with web design and publishing

• Excellent multitasking skills

• Great leadership skills

• Team player

• Good time-management skills

• Great interpersonal, presentation and communication skills

• Proven ability to build a social media community

• Experience as a brand manager on social media

• Understand how to measure the success of campaigns

• Comfortable on camera with strong presentation skills

• Experience in creating and delivering engaging video content (Reels, TikTok, Shorts)

• PR experience with influencers, podcasters, and media collaborations

Qualifications:

• • Bachelors/Masters/MBA in Marketing or relevant field

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