Executive / Senior Executive - Digital Marketing

1 day ago

Borivli, Maharashtra, India Rajiv Plastic Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Only candidates who can travel to Andheri East should apply.

Job Title: Executive - Digital Marketing

Job location Andheri East, Mumbai

Only candidates who are able to commute to Andheri East should apply.

Rajiv Plastic Industries

Rajiv Plastics is one of Asia,s leading Color & Additive Master batch and Polymer Compound manufacturers. Incorporated in 1978, the company has been providing an advanced level of solutions to the plastic processing industry's ever changing and challenging needs. We uses the latest technologies in Machinery, R&D, and Materials coupled with a wealth of talent and experience to deliver the finest products.

Location: Andheri East, Mumbai

Key Responsibilities:

  • Plan, execute, and monitor the company's digital presence across social media platforms.
  • Demonstrate strong proficiency in front-end technologies such as HTML5, CSS3, Bootstrap, JavaScript, jQuery, and PHP.
  • Ensure consistent visual appearance and user experience by addressing CSS compatibility and styling issues across various platforms and browsers.
  • Identify, troubleshoot, and resolve website coding issues to improve search engine optimization (SEO) performance.
  • Develop and maintain responsive website designs.
  • Build and manage email databases for lead generation and outreach campaigns.
  • Design creative content for social media platforms, including Facebook, Instagram, and LinkedIn.
  • Execute on-page and off-page SEO activities to improve rankings and organic reach.
  • Create visually appealing product branding materials using Adobe Photoshop or Canva.
  • Produce and optimize video content for YouTube, including YouTube SEO strategies.
  • Drive organic lead generation through Facebook and email marketing platforms like Mailchimp.

  • Utilize tools like Google Analytics and SEMrush to analyze audience behavior and improve campaign performance.

  • Manage email marketing campaigns via Mailchimp.

  • Handle WhatsApp broadcasting for customer outreach and engagement.
  • Manage WordPress blog section and resolve technical issues when required.
  • Leverage AI tools such as ChatGPT, Midjourney, Grammarly, and other emerging platforms for content creation, automation, analytics, and optimization tasks as needed.

Requirements and Skills:

  • Proven experience as a Digital Marketing Executive or a similar role in a B2B environment.
  • Solid understanding of digital marketing concepts, trends, and best practices.
  • Proficiency in SEO, content creation, website management, and analytics tools.
  • Strong communication and interpersonal skills.
  • Ability to effectively use AI tools to enhance productivity, creativity, and marketing performance.
  • A passion for marketing and technology, with a proactive and innovative approach to campaign strategies.

About the Role:

We are seeking a skilled Digital Marketing Executive to support the strategic planning, implementation, and optimization of our online marketing initiatives. This role is ideal for someone who is tech-savvy, creative, and driven to enhance the digital footprint of a leading masterbatch manufacturing company. If you are committed to leveraging both traditional and AI-driven digital channels to boost brand visibility and revenue growth, we would love to hear from you.

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