Area Sales Manager

7 days ago

Chandigarh Faridabad Lucknow, India BT Print & Pkg Solution Llp Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Summary:

We are seeking a dynamic and results-driven Business Development Manager / Area sales manager / Sales Engineer to drive growth and expand our market share in the coding, marking, Variable data printing, Post press application, & Automation industry The ideal candidate will possess strong industry knowledge, a proven track record in technical B2B sales, and the ability to build long-term relationships with clients in manufacturing, packaging, and logistics sectors.

Key Responsibilities:

  • Market Development:

  • Identify and pursue new business opportunities in target markets such as FMCG, pharmaceuticals, automotive, food & beverage, and logistics.

  • Analyse industry trends and competitor activities to inform business strategy.

  • Client Engagement:

  • Build and maintain strong relationships with key stakeholders including OEMs, distributors, and end-users.

  • Conduct client presentations and product demonstrations for coding, marking & Automation solutions (CIJ, TIJ, Laser, TTO, etc.).

  • Sales Execution:

  • Identify right segment, Lead generation, Funnel management, Payment collection etc.

  • Develop and implement strategic sales plans to achieve revenue targets.

  • Negotiate and close deals while ensuring long-term customer satisfaction and loyalty.

  • Collaboration:

  • Work closely with product management, marketing, and technical support teams to align business development initiatives.

  • Work closely with sales coordination, dispatch teams

  • Reporting:

  • Maintain accurate records of sales activity using CRM tools.

  • Prepare periodic sales reports, forecasts, and market analysis.

Requirements:

  • Bachelors degree in Engineering, Business, Marketing, or related field.
  • 3–7 years of experience in business development or sales within the coding and marking, industrial automation, or packaging equipment sectors.
  • Strong knowledge of coding and marking technologies (e.g., CIJ, TIJ, Laser, DOD, TTO).
  • Proven ability to meet or exceed sales targets in a B2B technical environment.
  • Excellent communication, negotiation, and presentation skills.
  • Self-motivated with a strategic mindset and strong problem-solving abilities.
  • Willingness to travel extensively

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