Head - Digital Marketing

3 hours ago

Kanpur, Uttar Pradesh, India Maharana Pratap Education Centre (MPEC) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Location: Kothi, Kanpur, Uttar Pradesh

Experience Required: 10-15 Years (with at least 4-5 years in a team leadership role)

Salary: Very Competitive (commensurate with experience and expertise)

Position Overview:

We are seeking an experienced and dynamic Head of Digital Marketing to lead our digital strategy and marketing initiatives across all online platforms. The ideal candidate will be responsible for planning, developing, implementing, and managing comprehensive digital marketing campaigns that enhance MPGIs online presence, brand reputation, and student admissions.

Key Responsibilities:

  • Lead the digital marketing team and oversee all digital marketing activities including SEO, SEM, social media, content marketing, email campaigns, and paid advertising.
  • Develop and execute strategic digital marketing plans aligned with the institutions goals for brand awareness, lead generation, and student enrollment.
  • Manage and optimize digital advertising budgets across Google, Facebook, Instagram, LinkedIn, and other platforms.
  • Oversee website content, performance, and user experience to ensure consistent branding and engagement.
  • Utilize analytics tools to measure campaign effectiveness and prepare performance reports with actionable insights.
  • Collaborate with the admissions, creative, and academic teams to ensure alignment in messaging and campaign goals.
  • Stay updated with the latest digital marketing trends, tools, and technologies to ensure MPGI remains ahead in the education sectors digital landscape.
  • Mentor and guide the digital marketing team to achieve departmental goals efficiently.

Desired Candidate Profile:

  • Education: Masters degree in Marketing, Digital Media, Business Administration, or a related field.

  • Experience:

  • Minimum 10-15 years of overall experience in digital marketing.

  • At least 4-5 years of proven experience heading and managing a digital marketing team.

  • Skills Required:

  • Proven expertise in SEO, SEM, Google Ads, social media marketing, content strategy, and web analytics.

  • Strong analytical skills with the ability to interpret data and provide strategic recommendations.
  • Excellent communication, leadership, and project management skills.
  • Experience in the education sector or service industry will be an added advantage.

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