Marketing Executive

4 days ago

Kanpur, Uttar Pradesh, India Rama Medicare Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title: Marketing Executive

Location: Rama University, Mandhana,Kanpur

Department: Marketing & Communications

Reports To: Marketing Manager / Head of Marketing

Employment Type: Full-time

About Rama University:

Rama University is a leading educational institution committed to delivering quality education in diverse disciplines. With a strong foundation in research, innovation, and industry collaboration, we aim to shape future leaders who make a difference in society.

Job Summary:

We are looking for a dynamic, creative, and result-driven Marketing Executive to join our marketing team. The ideal candidate will be responsible for implementing marketing strategies to promote the university's programs, attract prospective students, and enhance the universitys brand visibility across various platforms.

Key Responsibilities:

  • Assist in planning and executing marketing campaigns across digital, print, and on-ground channels.
  • Promote academic programs through events, seminars, webinars, and education fairs.
  • Develop content for brochures, advertisements, social media, website, and press releases.
  • Coordinate with design and digital teams for marketing collateral and online campaigns.
  • Monitor and analyze campaign performance using KPIs and suggest improvements.
  • Engage with prospective students through calls, emails, and live chat to provide program information.
  • Liaise with schools, colleges, and educational consultants for outreach activities.
  • Conduct competitor analysis and market research to identify trends and opportunities.
  • Support admission drives and lead generation activities.

Qualifications & Skills:

  • Bachelors degree in Marketing, Business, Communications, or a related field. MBA preferred.
  • 24 years of experience in marketing, preferably in the education sector.
  • Strong verbal and written communication skills.
  • Good understanding of digital marketing tools (Google Ads, Facebook Ads, SEO, email marketing).
  • Ability to manage multiple projects and deadlines.
  • Creative thinking and attention to detail.
  • Willingness to travel for events and promotions.

Why Join Us:

  • Be part of a progressive institution shaping future minds.
  • Opportunity to work on impactful campaigns and initiatives.
  • Dynamic and collaborative work environment.
  • Scope for professional growth in the higher education sector.

To Apply:

Send your resume and a cover letter to with the subject line: Marketing Executive – Application

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