Digital Marketing Senior Specialist

The position primarily centres on digital marketing, with a key emphasis on the development and execution of innovative marketing campaigns designed to promote our diverse portfolio of services through a multi-channel approach. While the focus will predominantly be on our training services, responsibilities will extend across the entire ERM CVS portfolio. This role is vital in supporting our organizational objectives for business growth by enhancing enrolment, establishing thought leadership, and broadening our presence within the ISO and sustainability education sectors.

Responsibilities:
Content Creation & Management:

• Develop and curate compelling content for multi-channel campaigns and platform enablers, including websites, blogs, email newsletters, social media, and other promotional avenues.
• Create marketing collateral (brochures, landing pages, advertisements) to effectively promote services and engage target audiences.
• Collaborate with subject matter experts to ensure that digital and media content is accurate and relevant, accurately reflecting the subject matter or services offered.

Campaign Planning & Execution:

• Oversee the planning, development, and execution of marketing campaigns aimed at promoting courses related to ISO management systems and sustainability topics (e.g., GHG, CSRD).
• Implement digital advertising strategies (such as Google Ads and LinkedIn) to enhance visibility and engagement.

Social Media & Community Engagement:

• Coordinate and expand our social media presence across various platforms, particularly LinkedIn, by posting regularly and engaging with followers.
• Develop and maintain a content calendar to ensure consistent and effective communication.

Lead Generation & Nurturing:

• Design and execute email marketing campaigns, including newsletter development and lead nurturing sequences.
• Analyze lead-generation tactics and refine strategies to enhance conversion rates and increase course sign-ups, as well as other critical lead generation and awareness initiatives.

Market Research & Data Analysis:

• Conduct market research to identify emerging trends, competitor activities, and potential audience segments.
• Research target audiences thoroughly.
• Track and report on key performance metrics (KPIs) such as website traffic, email engagement, lead conversion, and campaign ROI.

Event Support:

• Assist in the planning and execution of webinars, virtual workshops, and other events designed to educate potential clients and drive lead generation and awareness.
• Coordinate with external partners and platforms to ensure seamless event execution.

Collaboration with Sales & Customer Support:

• Collaborate closely with the Sales team to develop strategies for converting leads into paying customers.

Requirements:
Education & Experience:

• A bachelor's degree in marketing, Communications, Business, Sustainability, or a related field, or equivalent experience is required.
• Strong track record and proven commercial experience demonstrating success in multi-channel marketing is essential, with a strong emphasis on digital expertise to execute impactful and inclusive campaigns that yield clear, data-driven results.
• Experience of marketing to global audiences.
• Proficiency in various digital marketing tools and platforms, such as Google Analytics, CRM systems, email marketing platforms, social media management tools, and content management systems, is expected.
• Familiarity with our industry, particularly in the education/training services, sustainability, or certification and assurance sectors, is preferred.

Skills & Abilities:

• Demonstrated expertise and a strong enthusiasm for marketing across digital platforms.
• Exceptional written and verbal communication skills, facilitating the creation of clear, persuasive, and professional content tailored to the target audience.
• Proficient knowledge of paid advertising, search engine optimization (SEO), social media marketing best practices, and customer relationship management (CRM) systems, particularly Salesforce.
• Experience in utilizing Google Ads and Google Analytics, with the ability to assess return on investment (ROI) and evaluate the success and impact of campaigns and expenditures.
• Strong organizational skills, with the capacity to multitask, prioritize effectively, and meet deadlines in a dynamic, fast-paced environment.
• Proficiency in the Microsoft Office Suite, along with familiarity with graphic design tools such as Canva and Adobe Suite, is an added advantage.
• A genuine passion for sustainability, combined with an understanding of ISO standards (including ISO 14001 and ISO 9001) and sustainability reporting requirements (such as GHG and CSRD), is highly desirable.

Soft Skills:

• Strong organizational and time management capabilities.
• Creative thinker with a problem-solving attitude and an entrepreneurial growth mindset.
• Collaborative team player with a proactive and positive approach to work.
• Flexible approach considering the global nature of our business and stakeholders.
• Attention to detail, coupled with a strong sense of ownership and accountability.