Social Media Consultant

2 weeks ago

Mumbai, Maharashtra, India Cybergrc Consultants Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & Responsibilities Social Media Marketing Specialist

  1. Content Creation & Branding

  2. Create engaging social media content (posts, reels, shorts, carousels, infographics) tailored for LinkedIn, Instagram, YouTube, Twitter (X), and Facebook.

  3. Develop minimum 2 video-based posts daily, ensuring consistent brand presence.

  4. Write captions, hashtags, and SEO-friendly descriptions aligned with CyberGRC's brand voice.

  5. On-Camera Presence

  6. Actively appear on camera to create video content, reels, and shorts.

  7. Represent CyberGRC in webinars, podcasts, and live sessions to connect with learners and audiences.

  8. Build personal rapport with followers by being the face of the brand.

  9. Webinars & Podcasts

  10. Conduct, moderate, and host webinars, masterclasses, and podcasts for the company.

  11. Coordinate with subject matter experts, trainers, and guests to ensure smooth execution.

  12. Promote upcoming events across all social channels to maximize participation.

  13. Community Growth & Engagement

  14. Engage with followers through comments, DMs, polls, and interactive content.

  15. Grow CyberGRC's online community by converting followers into learners and brand advocates.

  16. Track engagement, identify trends, and suggest improvements to increase reach and conversions.

  17. Analytics & Reporting

  18. Monitor performance metrics (views, reach, engagement, conversion).

  19. Prepare weekly performance reports with insights and recommendations.
  20. Continuously optimize strategies to improve visibility and follower growth.

Preferred Candidate Profile

  • Experience: 0–2 years in social media marketing, digital content creation, or influencer-style branding.
  • Camera-Friendly Personality: Comfortable being on camera daily for content, reels, and live sessions.
  • Creativity & Storytelling: Ability to create relatable, impactful, and trending video content.

  • Technical Skills:

  • Proficiency in Canva, CapCut, Premiere Pro, or similar video editing tools.

  • Understanding of SEO, hashtags, and social media algorithms.

  • Soft Skills: Strong communication, hosting, and presentation skills to conduct webinars and podcasts.

  • Mindset: Outgoing, energetic, and willing to experiment with new formats (memes, challenges, trending reels).
  • Education: Graduate in Marketing, Communications, or related field (preferred but not mandatory if skills are proven).

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