Social Media Marketing Consultant

2 weeks ago

Mumbai, Maharashtra, India Balaji Telefilms Ltd Full time ₹ 1,20,000 - ₹ 1,80,000 per year

We are looking for a dynamic and creative Social Media Executive with 2–3 years of experience in managing social media for entertainment brands. The ideal candidate should be passionate about digital trends, able to handle multiple brand pages simultaneously, and bring fresh strategic and executional ideas to enhance engagement and visibility

Key Responsibilities:

  • Manage and grow multiple social media pages across platforms (Instagram, X/Twitter, Facebook, YouTube, Threads & LinkedIn).
  • Ideate and execute creative strategies and content calendars tailored to entertainment audiences.
  • Monitor and analyze social media performance using analytics tools; optimise campaigns for reach and engagement.
  • Stay updated with the latest digital trends, viral formats, and platform innovations to keep brand presence relevant.
  • Collaborate with internal teams, designers, video editors, and external agencies to produce high-quality content.
  • Engage with online communities, respond to audience interactions, and maintain a strong brand voice.
  • Track competitor activity and industry benchmarks to bring innovative ideas to the table.

Requirements:

  • 2–3 years of hands-on experience in social media management, preferably with entertainment brands or media houses.
  • Strong understanding of content creation, storytelling, and audience engagement strategies.
  • Ability to manage multiple projects/pages simultaneously with attention to detail.
  • Proficiency in using analytics and social media tools (Meta Business Suite, Creator Studio, Sprout Social, Hootsuite, etc.).
  • Creative thinker with knowledge of the latest social media trends, memes, formats, and audience behaviour.
  • Strong communication, copywriting, and coordination skills

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