Head of Sales and Marketing FMCG

2 days ago

Erode, Tamil Nadu, India Ueir Organic Foods Full time ₹ 15,00,000 - ₹ 25,00,000 per year

At Ueir Organic Foods, we are on a mission to build
most loved organic food brand
— one that brings
authentic, farm-fresh organic produce
and
clean label groceries
to every Indian home. With our growing retail presence, a strong online platform, and innovative café formats, we are committed to transforming how people eat, shop, and connect with food.

Must Have Experience in FMCG Lead products.

Role Overview:

A
t Ueir Organic Foods
is a strategic leadership role responsible for
brand positioning, marketing strategy, business growth planning
, and
multi-channel revenue expansion
. You will lead
Brand, Digital, Performance Marketing, Retail Sales Strategy, and Financial Planning for Growth
— creating a powerful synergy between
creative marketing
and
hard business outcomes
.

Key Responsibilities:

1. Brand & Marketing Leadership

  • Own and evolve the
    brand identity
    and customer positioning for Ueir Organic Foods.
  • Build and lead
    high-impact campaigns
    across Meta, Google, YouTube, influencer networks, and offline activations.
  • Ensure
    consistent storytelling
    across retail, café, D2C platforms, and social media.
  • Develop
    viral, value-based content strategies
    that build emotional customer connection.
  • Monitor
    brand health metrics
    — awareness, recall, sentiment, and customer trust.

2. Business Growth & Strategy

  • Craft and execute
    quarterly and annual marketing & growth plans
    .
  • Drive
    monthly revenue targets
    for both
    retail and online verticals
    .
  • Coordinate closely with product, supply chain, operations, and cafe teams for launch rollouts.
  • Leverage data to scale high-performing SKUs and campaigns.

3. Online & Retail Sales Oversight

  • Align
    marketing and sales funnel performance
    across online store (D2C), marketplaces, and physical outlets.
  • Support retail teams with
    footfall generation campaigns, in-store experience
    , and
    LTV strategies
    .
  • Implement conversion-focused marketing for online channels: SEO, paid ads, email, affiliates, and performance tracking.

4. Business Planning & Financial Forecasting

  • Collaborate with finance and leadership team to plan
    marketing budgets, revenue projections
    , and
    cost vs ROI models
    .
  • Forecast and track key KPIs — CAC, ROAS, Customer LTV, online/offline sales contribution, profitability targets.
  • Ensure
    profitable growth
    with a sharp eye on unit economics and operating margins.

Team Leadership & Collaboration

  • Build and manage internal marketing team, agencies, creative partners, and performance vendors.
  • Collaborate cross-functionally with operations, finance, product development, and customer service.
  • Set clear KPIs for teams, and drive accountability through dashboards and reviews.

Key Requirements:

  • 8-15 years of experience in
    Brand, Marketing, or Growth roles
    , ideally in
    D2C, FMCG, or Retail
    sectors.
  • Proven track record of
    scaling brands & revenues
    across digital and retail.
  • Strong understanding of
    brand-building and data-driven marketing
    .
  • Experience managing
    P&L, sales forecasting, marketing budgets
    , and business projections.
  • Leadership experience with
    cross-functional teams and agency partners
    .
  • Passion for organic, sustainable, and clean food movements is a strong plus.

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