Head of Sales and Marketing FMCG
2 days ago
At Ueir Organic Foods, we are on a mission to build
most loved organic food brand
— one that brings
authentic, farm-fresh organic produce
and
clean label groceries
to every Indian home. With our growing retail presence, a strong online platform, and innovative café formats, we are committed to transforming how people eat, shop, and connect with food.
Must Have Experience in FMCG Lead products.
Role Overview:
A
t Ueir Organic Foods
is a strategic leadership role responsible for
brand positioning, marketing strategy, business growth planning
, and
multi-channel revenue expansion
. You will lead
Brand, Digital, Performance Marketing, Retail Sales Strategy, and Financial Planning for Growth
— creating a powerful synergy between
creative marketing
and
hard business outcomes
.
Key Responsibilities:
1. Brand & Marketing Leadership
- Own and evolve the
brand identity
and customer positioning for Ueir Organic Foods. - Build and lead
high-impact campaigns
across Meta, Google, YouTube, influencer networks, and offline activations. - Ensure
consistent storytelling
across retail, café, D2C platforms, and social media. - Develop
viral, value-based content strategies
that build emotional customer connection. - Monitor
brand health metrics
— awareness, recall, sentiment, and customer trust.
2. Business Growth & Strategy
- Craft and execute
quarterly and annual marketing & growth plans
. - Drive
monthly revenue targets
for both
retail and online verticals
. - Coordinate closely with product, supply chain, operations, and cafe teams for launch rollouts.
- Leverage data to scale high-performing SKUs and campaigns.
3. Online & Retail Sales Oversight
- Align
marketing and sales funnel performance
across online store (D2C), marketplaces, and physical outlets. - Support retail teams with
footfall generation campaigns, in-store experience
, and
LTV strategies
. - Implement conversion-focused marketing for online channels: SEO, paid ads, email, affiliates, and performance tracking.
4. Business Planning & Financial Forecasting
- Collaborate with finance and leadership team to plan
marketing budgets, revenue projections
, and
cost vs ROI models
. - Forecast and track key KPIs — CAC, ROAS, Customer LTV, online/offline sales contribution, profitability targets.
- Ensure
profitable growth
with a sharp eye on unit economics and operating margins.
Team Leadership & Collaboration
- Build and manage internal marketing team, agencies, creative partners, and performance vendors.
- Collaborate cross-functionally with operations, finance, product development, and customer service.
- Set clear KPIs for teams, and drive accountability through dashboards and reviews.
Key Requirements:
- 8-15 years of experience in
Brand, Marketing, or Growth roles
, ideally in
D2C, FMCG, or Retail
sectors. - Proven track record of
scaling brands & revenues
across digital and retail. - Strong understanding of
brand-building and data-driven marketing
. - Experience managing
P&L, sales forecasting, marketing budgets
, and business projections. - Leadership experience with
cross-functional teams and agency partners
. - Passion for organic, sustainable, and clean food movements is a strong plus.
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