Senior Manager
4 days ago
About Us
TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations by making excellence accessible through learner-centric innovations and global collaborations.
Established in 2013, we are the award-winning EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth.
We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include:
- Employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors
- Executive Education for working professionals in collaboration with premier national and global educational institutions
- Enterprise Solutions for learning and development interventions at the organisational level
Visit us at:
Location: Mumbai
Role: Senior Manager – Performance Marketing
Min. 3 years of lead generation experience in Middle-East (MEA)
Responsibilities
- Lead Strategy & Planning:
Manage all performance marketing channels (Facebook, Google Ads, LinkedIn, etc.) and affiliate marketing to drive lead acquisition & admissions for the Engineering vertical. - Optimize for Lower Funnel Metrics:
Go beyond leads and optimize campaigns for applications and admissions aligned with business goals. - Campaign Strategist:
Analyze data from past campaigns, competitor trends, and market insights to guide campaign decisions and media plans. - Data-Driven Optimization:
Monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI. - Creative Collaboration:
Work with the creative team to ensure ad copy, content, and creatives resonate with audiences and drive user acquisition. - Stakeholder Collaboration:
Strategize and work cross-functionally with internal stakeholders and external agencies/partners. - Reporting & Insights:
Prepare daily, weekly, and monthly reports with actionable insights on campaign performance, user acquisition costs, and engagement. - Team Leadership:
Lead the performance marketing team in planning, strategy, and campaign execution.
Expertise and Qualifications
- 8+ years of experience in performance marketing with proven lead acquisition and optimization record
- Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing
- Strong data analysis skills with the ability to convert insights into campaign strategies
- Excellent communication skills and ability to collaborate across creative and product teams
- Prior
EdTech experience is a must - Prior experience in managing a team is a must
- Experience with Salesforce is a plus
- Bachelor's degree in Marketing, Advertising, or a related field preferred
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