Marketing and communications specialist

4 days ago

Delhi, Delhi, India Seven Seas Hotel Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role Summary

The
Marketing & Communication Manager
will be responsible for creating, implementing, and managing marketing strategies to
promote banquet and catering services
. This role involves
branding, lead generation, B2B & B2C marketing campaigns
, and driving customer engagement through various channels. The manager will work closely with the
Sales Team, Event Planners, and Operations Team
to ensure cohesive communication and maximise business opportunities.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute
    annual marketing plans
    for banquet halls and catering services.
  • Identify
    target markets,
    including weddings, corporate events, and social gatherings.
  • Plan
    seasonal and festive marketing campaigns
    to maximize bookings.
  • Monitor market trends, competitor activities, and identify areas for growth.

Branding & Positioning

  • Build a
    strong brand identity
    for banquet and catering verticals.
  • Ensure all communication materials (brochures, menus, pitch decks, social media) align with brand guidelines.
  • Work on
    USP positioning
    to stand out from competitors in the wedding and events industry.

Digital Marketing & Social Media

  • Create and manage digital marketing campaigns across
    social media, Google Ads, SEO, and paid platforms
    .
  • Develop engaging content showcasing
    venues, catering menus, live events, and customer testimonials
    .
  • Manage social media calendars, monitor analytics, and optimize content for better engagement.
  • Collaborate with the creative team for
    photo shoots and video shoots
    of events and setups.

Lead Generation & Client Acquisition

  • Partner with
    wedding planners, corporate clients, and event companies
    for referrals and tie-ups.
  • Build relationships with
    corporate HRs and admin teams
    for corporate event bookings.
  • Organize
    venue tours, food tasting sessions, and client demos
    to convert prospects.
  • Track leads from
    inquiries to closure
    , ensuring a smooth client journey.

Communication & PR

  • Draft press releases, blogs, and content for websites and newsletters.
  • Liaise with
    local media, influencers, and wedding blogs
    for brand visibility.
  • Handle
    internal communication
    for team updates and client feedback.

Sales Support & Collaboration

  • Support the banquet sales team with
    marketing collaterals and pitch materials
    .
  • Prepare
    proposals, presentations, and customized packages
    for high-value clients.
  • Work closely with the
    events and catering team
    to deliver a seamless guest experience.

Reporting & Analytics

  • Track performance metrics for all marketing campaigns.
  • Generate weekly and monthly reports on leads, bookings, revenue contribution, and ROI.
  • Suggest data-driven improvements to optimize marketing spend.

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