Account Manager-Performance marketing/Paid Media

Experience: 4 - 7 Years

Must Have

• Agency & Platform Depth: minimum 4 years of direct experience in performance marketing, agency-side expertise managing Meta and Google campaigns.
• Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts (₹50L–₹2Cr+ in monthly ad spend).
• P&L Ownership: direct accountability for hitting CAC, ROAS, and payback targets. Comfortable owning end-to-end campaign execution across multiple accounts in a fast-paced environment.
• Full-funnel strategist: experience with scaling roadmaps, budget allocation, and creative/landing page audits.
• Exceptional communication and client management skills; comfortable leading performance reviews with Founders/CMOs and aligning media strategy directly to business goals.

Role Overview

As the Account Manager – Paid Media, you will be the primary point of contact for key clients — responsible for ensuring their growth KPIs are achieved through sustainable and data-backed advertising strategies. You will work closely with the Senior Ads Strategist to plan scaling initiatives, ensure flawless campaign execution by the internal team, and maintain strong relationships with clients through clear communication and consistent results.

Key Responsibilities

Client Strategy & Communication

• Serve as the main client partner, managing relationships with founders, CMOs, and marketing heads.
• Lead weekly performance review calls — translating data into actionable recommendations.
• Proactively align client expectations, growth forecasts, and media strategy to business goals.
• Own client P&L for ad investments — balancing growth, efficiency, and scalability.

Performance Management & Reporting

• Monitor campaign performance across Meta, Google, YouTube, LinkedIn, and other platforms.
• Analyze dashboards to ensure CAC, ROAS, CTR, CVR, and payback targets are met.
• Identify performance bottlenecks and propose data-driven optimizations.
• Build and present performance reports that communicate impact clearly and confidently.

Scaling & Strategy Development

• Collaborate with the Senior Ads Strategist to design scaling roadmaps for accounts.
• Recommend budget allocation, funnel mix, and audience expansion strategies.
• Audit creative and landing page performance to guide sustainable growth decisions.
• Suggest new platform testing or automation opportunities for improved efficiency.

Execution Oversight & Team Coordination

• Ensure daily campaign operations (ad creation, optimization, reporting) are running seamlessly.
• Act as the bridge between clients and execution teams — translating strategy into actionable tasks.
• Track task completion and ensure quality of deliverables before client submission.
• Coach junior team members on campaign management, creative direction, and communication.

Process & Systems Building

• Develop SOPs, playbooks, and templates for reporting, campaign audits, and performance reviews.
• Implement data hygiene, workflow consistency, and structured documentation across accounts.
• Contribute to automation or dashboard initiatives that improve visibility and scale.

Who You Are

• 4–7 years of experience in performance marketing or digital strategy, preferably agency-side.
• Proven experience managing ₹50L–₹2Cr+ monthly ad spends across multiple platforms.
• Hands-on expertise in Google Ads, Meta Ads, and attribution tools (GA4, Mixpanel, etc.).
• Strong analytical and problem-solving skills — decisions backed by data, not assumptions.
• Excellent communication and client management abilities; able to handle C-suite discussions.
• Strategic thinker with a "business owner" mindset — able to connect ad metrics to revenue outcomes.
• Experience mentoring small teams and improving internal workflows.

Preferred Skills

• Familiarity with AI or automation tools for optimization and reporting.
• Understanding of multi-touch attribution, blended ROAS, and full-funnel measurement.
• Exposure to D2C, SaaS, or healthcare verticals.
• Comfortable using tools like Looker Studio, Supermetrics, Slack, and Asana/ClickUp.

Skills: paid media,account management,performance marketing