Online Brand Marketing Specialist

2 weeks ago

Ahmedabad, Gujarat, India PalyAce Full time ₹ 9,00,000 - ₹ 12,00,000 per year
  1. Responsible for planning and executing brand ad campaigns for the company's iGaming products in Southeast Asia markets;
  2. Manage ad placements across major social media platforms (e.g., Facebook, Instagram, TikTok, YouTube) and vertical media channels in the betting industry;
  3. Analyze performance data and optimize campaigns to improve brand exposure, CTR, and conversion rates;
  4. Monitor market trends and competitors' activities to adjust strategies proactively;
  5. Collaborate with creative, content, localization, and media teams to ensure campaign alignment with local culture and compliance requirements;
  6. Provide regular performance reports and insights to support broader marketing initiatives.
Desired Candidate Profile
  1. Minimum 2 years of brand marketing or digital advertising experience in the iGaming industry within India Marketing;
  2. Proficient in Google Ads, Meta Business Suite, and other mainstream digital advertising platforms;
  3. Experience in working with betting-related media platforms or agencies, with media resources preferred;
  4. Deep understanding of Southeast Asian consumer behavior and cultural sensitivities;
  5. Strong data analysis and ROI-driven campaign management skills;
  6. Fluent in English (additional languages like Chinese, are a plus);
  7. Proficient in graphic/content tools such as Photoshop, Canva, or Figma, with basic visual design and content creation skills.

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