Social Media Marketing Manager
3 days ago
Job Overview:
We're seeking a strategic and data-driven Social Media Paid Marketing Manager to lead paid advertising efforts across platforms like Meta (Facebook/Instagram), YouTube, LinkedIn, and Twitter/X. This role is key to driving customer acquisition, engagement, and revenue through targeted and optimized campaigns.
Key Responsibilities:
- Strategy & Execution:
Develop and implement paid social media strategies aligned with business goals to maximize ROI. - Campaign Management:
Set up, monitor, and optimize campaigns to meet KPIs and stay within budget. - Audience Targeting:
Use platform tools and data insights to segment and target audiences effectively. - Creative Collaboration:
Work with design/content teams to produce compelling creatives and test ad formats. - Performance Reporting:
Analyze campaign data, generate reports, and recommend improvements. - Budget Oversight:
Forecast and manage campaign budgets for cost-effective delivery. - Cross-Team Coordination:
Collaborate with product, compliance, and marketing teams to align campaigns. - Trend Monitoring:
Stay updated on platform changes, privacy regulations, and new ad features. - Vendor Management:
Oversee agency and third-party vendor relationships where applicable.
Required Skills & Qualifications:
- Proven experience managing paid campaigns across multiple platforms.
- Proficiency in ad tools (Meta Ads Manager, LinkedIn Ads, Google Ads, DV360, etc.).
- Strong analytical skills with experience in A/B testing, audience segmentation, and tracking setups.
- Familiarity with tools like Google Analytics, Tag Manager, and platform-native dashboards.
- Excellent communication and presentation skills.
- Ability to manage large budgets and deliver strong ROI.
- Bachelor's degree in Marketing, Communications, or related field preferred.
- Certifications (e.g., Meta Blueprint, Google Analytics) are a plus.
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