
Social Media Marketing
3 days ago
Role Overview
The Social Media Manager will be responsible for strategizing, executing, and managing the
social media presence across multiple brands within New Media Holding. This role requires a
mix of creativity, data-driven decision-making, and hands-on execution to drive engagement,
build communities, and strengthen brand narratives.
Key Responsibilities
Strategy & Planning
∙Develop and execute tailored social media strategies for multiple brands/projects under New Media Holding.
∙Align content plans with overall marketing, brand, and business objectives.
∙Monitor industry trends, audience insights, and competitor activities to drive innovation.
Content Creation & Management
∙Oversee the content calendar across brands, ensuring consistent tone, messaging, and brand identity.
∙Coordinate with design, video, and content teams to deliver high-quality, engaging posts (images, reels, carousels, stories, short-form videos, live sessions).
∙Adapt content per platform (LinkedIn, Instagram, X, YouTube, Facebook, emerging platforms).
Community & Engagement
∙Drive audience growth, engagement, and conversations across platforms.
∙Actively monitor, respond, and build relationships with followers, influencers, and
communities.
∙Manage brand reputation by handling escalations and ensuring quick turnaround on
queries.
Campaign Management
∙Plan and execute organic + paid social media campaigns for product launches, brand
partnerships, and marquee events.
∙Collaborate with cross-functional teams (PR, performance marketing, creative,
partnerships) for 360° execution.
Analytics & Reporting
∙Track KPIs: follower growth, engagement rate, reach, sentiment, conversions, ROI.
∙Share insights, dashboards, and recommendations with leadership for optimization.
∙Experiment with new formats, tools, and platforms to improve performance.
Key Skills & Competencies
∙Strong understanding of social media ecosystems, algorithms, and best practices.
∙Creative storyteller with the ability to craft brand narratives across platforms.
∙Hands-on experience with content scheduling, analytics, and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, etc.).
∙Ability to juggle multiple brands/projects simultaneously with attention to detail.
∙Strong communication, collaboration, and stakeholder management skills.
∙Analytical mindset to derive insights from data and optimize strategies.
Qualifications & Experience
∙Bachelor's/Master's degree in Marketing, Communications, Media, or related field.
∙2–5 years of experience managing social media for multiple brands/projects
(preferably in media, entertainment, or digital-first companies).
∙Proven track record of building and growing engaged communities online.
∙Experience working with creators, influencers, or entertainment IPs will be a plus.
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