Senior Executive – Digital Marketing

About FundooLabs

FundooLabs Creative Learning Pvt. Ltd. is a
Shark Tank India Season 4 funded venture
, proudly backed by
Anupam Mittal , People Group)
and
Aman Gupta (boAt)
.

We are one of India's fastest-growing
DIY scientific toy and sensory play companies
, making science fun, hands-on, and safe for kids. With
in-house R&D and manufacturing in Vadodara
, our products are already available in
3,000+ retail stores across India
(Hamleys, Crossword, and many others) and online through
Amazon, Flipkart, FirstCry, Instamart, Zepto, Blinkit, and
.

Our vision is to
build a global toy brand from India
, expanding into international markets while continuing to scale rapidly in India. FundooLabs fosters a
high-growth, innovation-driven culture
where ideas matter, ownership is valued, and employees grow alongside the company.

Deserving high-potential candidates with long-term commitment will also be considered for
ESOPs
in the future.

Salary:
₹5,00, ₹6,00,000.00 per year

Role Overview

We are looking for a creative, hands-on, and performance-driven Senior Executive – Digital Marketing
to lead FundooLabs' digital and social media activities.

This is a
content-led digital role
, focused on ideation, execution, social media management, shoot coordination, influencer collaborations, and performance tracking. The role offers a strong growth path into Digital Marketing Manager / Social Media Manager within two years.

Key Responsibilities

1. Digital Marketing Strategy & Planning

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
• Plan and execute monthly content calendars aligned with campaigns, product launches, and brand goals.
• Ensure consistent brand voice and messaging across platforms.

2. Social Media Management

• Manage daily posting, scheduling, and engagement across Instagram, YouTube, Facebook, and Pinterest.
• Build and maintain an active, interactive community through comments, replies, and DMs.
• Optimize content for platform algorithms and trends.

3. Content Ideation, Creation & Shoot Coordination

• Ideate high-engagement content formats—reels, stories, posts, short videos, educational explainers, DIY science content.
• Prepare scripts, shot lists, and creative references for high-quality content shoots.
• Coordinate shoots with internal creative team and external vendors.
• Review creative assets and ensure high visual and creative standards.

4. Influencer & Agency Management

• Identify and collaborate with influencers (mom creators, kid creators, toy reviewers, educators).
• Manage influencer briefing, deliverables, and approvals.
• Coordinate with agencies, photographers, videographers, and editors.

5. Analytics, Reporting & Optimization

• Track KPIs including reach, engagement, traffic, conversions, follower growth.
• Run performance analysis and present weekly/monthly insights.
• Optimize campaigns and content strategy based on analytics.

6. Trend Awareness & Innovation

• Stay updated with platform trends, digital marketing best practices, competitor strategies, and new tools.
• Experiment with new content formats like ASMR, transitions, POV content, UGC, and science demos.
• Continuously suggest improvement ideas to enhance brand presence.

Skills & Requirements

Mandatory

• Minimum
  2 years
  of relevant experience in Digital Marketing / Social Media.
• Proven ability to manage and grow brand social media pages.
• Strong content ideation and copywriting skills.
• Proficiency in Canva and basic video editing tools (CapCut, Premiere, VN).
• Understanding of analytics tools (Meta Insights, YouTube Studio, etc.).
• Strong coordination and communication skills.
• Ability to handle end-to-end digital execution independently.

Preferred

• Experience in kids' category, DIY, toys, education, or FMCG.
• Familiarity with influencer campaigns and UGC workflows.
• Basic understanding of SEO, ads, or performance marketing (not mandatory).