Smartcoin (Olyv) - PR Manager

Job Title: Public Relations Manager

Location: Bangalore, India

Experience: 1-3 Years

About Olyv(formerly SmartCoin)

We are on a mission to create India's largest fully automated financial inclusive organization by

providing an array of financial services such as micro-loans to the vast underserved

middle/lower-income segment. Being in the Top 10 Google Launchpad-backed AI/ML tech

start-ups, you will meet the first-hand challenge of building & scaling the business. You will work

with some of the brilliant minds across the industry who passionately feel about solving the

macro issue of financial Inclusion.

We are present in over 19,000 pin codes in the country and have served over 30 million users

across India. The user profile ranges from Micro-entrepreneurs, small retailers, blue-gray

collared workers, and salaried employees across sectors.

Linkedin:

Key Responsibilities:

1. Media Relations:
○ Build and maintain strong relationships with key media outlets, journalists, and influencers.
○ Proactively pitch stories, press releases, and company news to relevant media contacts.
○ Monitor media coverage and manage any crisis communication scenarioseffectively.

2. Content Creation:
○ Create, edit, review and manage written communication materials, including
press releases, holding statements, media coverages, articles, pitch notes, Q&As,
and more.
○ Write compelling award nominations, event submissions, and co-founder profiles
that highlight our achievements and vision.
○ Create and manage content for press kits, company bios, and other
communication materials.
○ Develop and implement comprehensive B2C and B2B PR strategies to deliver
results in accordance with company's growth phase

3. Strategic Planning:
○ Collaborate with the marketing and leadership teams to develop and execute a
comprehensive PR strategy aligned with business objectives.
○ Identify and leverage PR opportunities to enhance brand visibility and
reputation.
○ Execute PR initiatives aligned with key communication pillars across brand
positioning, product portfolio, spokesperson profiling, etc
○ Elevate brand perception and drive increased brand recall by maintaining
relationships with journalists and media event organizers

4. Event Management:
○ Support the planning and execution of company events, webinars, and other
PR-related activities.
○ Assist in securing speaking opportunities and media partnerships for events.
○ Benchmark and plan speaking engagements, appearances, conferences,
seminars, and industry events.

5. Awards and Nominations:
○ Research and identify relevant industry awards and events.
○ Craft and submit high-quality nominations that reflect the company's strengths
and innovations.

6. Co-Founder Profiling:
○ Work closely with the co-founders to create and maintain their public profiles.
○ Develop thought leadership content and pitch bylines to relevant media outlets.

7. Reporting & Analytics:
○ Track and report on PR activities and media coverage.
○ Analyze the effectiveness of PR campaigns and provide insights for improvement.

8. Agency Liasoning:
○ Manage all liaisons with PR agency as a SPOC, ensuring smooth, efficient and
value-driven workflow and output from agency
○ Understand and set quarterly PR objectives in conversation with leadership and
cascade goals comprehensively to agency
○ Conduct monthly review meetings with the agency partners in order to assess
the performance and mandates

Key Personal Attributes
● A quick thinker with strong spoken skills as well as proficiency in commercial
negotiations
● Excellent media and journalist relations
● A team player who can provide independent thought and candid opinions to influence
strategic PR directions
● A network builder who can engage effectively with media personnel and industry
stakeholders.
● Collaborative and results-driven with excellent turnkey project management skills

Qualifications:
● Experience: 1-3 years of experience in PR, either on the agency or brand side.
● Industry: Experience in a fintech startup or growth startup is a plus but not mandatory.

Skills:
○ Strong media relations with a proven track record of securing coverage.
○ Excellent writing and editing skills.
○ Ability to create compelling narratives and content for various PR needs.
○ Familiarity with PR tools and analytics platforms.
○ Ability to work in a fast-paced, dynamic environment.
○ Strong organizational skills and attention to detail.