Digital Marketing Specialist

2 days ago

Cochin, Kerala, India BIRNAN BROND Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About Birnan & BrondBirnan & Brond is a creatively driven branding and marketing agency delivering bold, data-backed strategies that drive results. We work across industries, blending design, content, and digital strategy to help businesses build powerful, measurable brands. Role OverviewWe're looking for a Digital Marketing Specialist with a strong command of Performance Marketing.

This role is ideal for someone who thrives on numbers, campaign metrics, and ROI-driven execution—while also working closely with creative and strategy teams to bring campaigns to life. Key ResponsibilitiesPerformance & Paid Media:Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms. Develop full-funnel strategies for awareness, consideration, and conversion goals.

Conduct A/B testing on ad creatives, copy, and targeting to maximize performance. Manage ad budgets efficiently and scale campaigns based on performance data. Track, analyze, and report on key performance metrics (CPA, ROAS, CTR, CPC, etc.).

Analytics & Optimization:Use tools like Google Analytics, Meta Ads Manager, and other attribution platforms to analyze traffic behavior and campaign outcomes.Set up and monitor conversion tracking, events, and goals across platforms and websites. Identify user drop-off points and collaborate on landing page optimization (CRO). SEO & Organic Strategy:Work with content and development teams to execute technical and on-page SEO improvements.

Research keywords and optimize web content and metadata. Strategy & Collaboration:Collaborate with designers and content creators to produce high-performing ad creatives and campaign assets. Support branding and marketing teams with digital insights during strategy development.

Stay up to date with platform updates, new tools, and performance marketing trends. Requirements0–4 years of experience in digital/performance marketing (agency experience preferred)Proven results in managing ROI-positive ad campaigns

Deep understanding of ad platforms (Google Ads, Meta Business Suite, TikTok Ads, etc.)Strong grasp of Google Analytics, UTM tracking, GA4, and performance dashboards

Basic knowledge of SEO best practices and content strategy alignment

Familiarity with CRM tools, email marketing (Mailchimp, Klaviyo), and remarketing strategies

Proficiency in Excel/Google Sheets for reporting and budget tracking

Excellent communication and problem-solving skills

Preferred But Not MandatoryCertifications in Google Ads / Meta Ads / GA4Experience with Shopify, WordPress, or other CMS platforms

Experience with influencer or affiliate marketing campaigns

What You'll Get at Birnan & BrondCreative freedom paired with performance accountability

Exposure to a variety of brands and campaign typesA collaborative environment focused on growth and experimentation

Clear performance-driven KPIs and recognition of results

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