Senior Content Manager

17 hours ago

Madurai, Tamil Nadu, India Maasi Syngrid Technologies Private Limited Full time ₹ 3,60,000 - ₹ 5,40,000 per year

A Content Writing Manager is a professional responsible for overseeing all aspects of a company's written content, ensuring it aligns with brand voice, business goals, and audience needs. This role is a blend of creative writing, strategic planning, and team leadership.

Key Responsibilities

  • Content Strategy: Develop and execute a comprehensive content strategy that aligns with marketing and business objectives. This includes identifying target audiences, topics, and content formats (e.g., blog posts, articles, social media updates, e-books).
  • Content Creation & Management: Lead a team of writers, providing guidance, feedback, and editing. They are also often hands-on, writing key pieces of content themselves to set the tone and maintain quality.
  • Editorial Calendar: Manage the content calendar, ensuring that all content is produced, edited, and published on time across various platforms.
  • SEO & Optimization: Ensure all content is optimized for search engines (SEO) to improve organic visibility and drive web traffic. This involves keyword research and analysis of content performance metrics.
  • Cross-Functional Collaboration: Work closely with other teams, such as marketing, design, and sales, to ensure content is consistent with a cohesive brand message and supports various campaigns.
  • Performance Analysis: Track and analyze content performance using tools like Google Analytics, providing regular reports to management and making data-driven decisions to improve future content.

Skills and Qualifications

  • Experience: Proven experience in content writing, content creation, and team management. A strong portfolio demonstrating a range of content types is essential.
  • Exceptional Writing Skills: A master of grammar, style, and tone, with the ability to adapt the writing style for different audiences and platforms.
  • Strategic Thinking: The ability to see the big picture and create a content plan that contributes to long-term business goals.
  • Technical Skills: Proficiency with content management systems (CMS) like WordPress, and knowledge of SEO and analytics tools.
  • Leadership & Communication: Excellent leadership and communication skills to mentor a team and collaborate with other departments effectively.
  • Creativity: A knack for generating fresh, innovative content ideas and approaches.

Job Types: Full-time, Permanent

Pay: ₹25, ₹45,000.00 per month

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