
Lead- Events
2 days ago
RESPONSIBILTIES
Event & PR Coordination:
Planned and executed WAISLs participation in international and domestic events, including budgeting, booth setup, and logistics.
Identify relevant events aligned with business goals and secure speaking leadership opportunities.
Coordinate with internal teams and external vendors to ensure seamless execution and branding consistency.
Drive pre-event and on-ground engagement through PR, social campaigns, and stakeholder participation.
Track event ROI, manage collaterals, and compile post-event reports with key learnings and follow-ups.
Brand Strategy & Positioning:
Define and evolve the WAISL brand across all touchpoints; ensure consistency and relevance in alignment with the company's expansion across verticals.- Marketing Planning & Execution:
Create and execute marketing plans (online and offline) to drive awareness, engagement, and lead generation. - Content & Collateral Development:
Oversee the creation of marketing materials — brochures, case studies, event collaterals, presentations, and thought leadership content — ensuring clarity, design excellence, and strategic alignment. - Internal Communications:
Craft compelling narratives for internal branding, leadership messages, and cross-team updates to ensure a unified brand voice internally. CRM Responsibilities
Manage and update the CRM database with leads generated from events, ensuring accurate segmentation and tagging.
Plan and execute follow-up campaigns using CRM tools to nurture leads and drive conversions post-events.
Track engagement metrics and generate reports to evaluate campaign performance and ROI across the customer journey.
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