Product Marketing Manager
2 weeks ago
Key Responsibilities
Brand & Product Positioning
- Define and execute brand messaging and programme positioning for each AAFT school, tailoring value propositions to diverse learner personas.
- Map and articulate
Points of Parity (POPs)
and
Points of Difference (PODs)
for AAFT's programmes vs. competitors. - Create and maintain
feature comparison tables
for use across landing pages, brochures, and sales collaterals.
Competition Analysis
- Conduct detailed competitor benchmarking across each vertical (e.g., Whistling Woods for Cinema, Pearl Academy for Fashion, etc.)
- Extract insights around pricing, curriculum, placements, and faculty to refine AAFT's communication strategy.
Call Quality & Sales Support
- Regularly
listen to counsellor calls
to capture common objections, learner queries, and missed pitch opportunities. - Work closely with Admissions to
train sales teams
on how to pitch better—using programme USPs, competitive differentiation, and trust-building content. - Provide battlecards, talking points, rebuttal scripts, and updated decks to enhance sales effectiveness.
Conversion Rate Optimisation (CRO)
- Use
heatmaps, scroll tracking, and A/B testing tools
(e.g., Hotjar, VWO, Microsoft Clarity) to identify and eliminate friction on programme pages. - Drive constant landing page improvements across headlines, CTAs, testimonials, visuals, and form placement to boost conversion rates.
Performance Marketing Alignment
- Collaborate with paid media teams to create effective ad hooks, creatives, and funnel-stage-specific copy.
- Ensure all ad creatives and copies for diploma and degree batches are delivered well in advance
of campaign launch timelines. - Analyse performance creative metrics (CTR, CVR, etc.) to evolve winning content styles and messaging themes.
Collateral Development & Campaign GTM
- Lead the development of brochures, landing pages, prospectuses, FAQs, and alumni/faculty reels aligned with each programme.
- Plan and execute go-to-market strategies for new launches, masterclasses, industry events, and application windows.
- Ensure communication consistency across touchpoints (website, ads, emails, WhatsApp, ORM, etc.)
Cross-functional Collaboration
- Act as a bridge between Product, Academic, Tech, Creative, Admissions, and Performance Marketing teams.
- Drive project management rigour using tools like Notion, Asana, or Trello to deliver sprint-wise outputs.
- Mentor junior marketing team members to deliver on briefs, timelines, and quality standards.
Requirements
- 6–9 years in product marketing or category management roles in ed-tech, SaaS
- Expertise in storytelling, creative briefing, and performance campaign alignment
- Experience with
CRO tools and A/B testing frameworks - Strong understanding of
digital funnels, lead nurturing, and full-funnel messaging - Excellent project management and stakeholder coordination skills
- Comfortable conducting
call audits, writing sales enablement tools
, and guiding ad creatives
-
Product Marketing Manager
2 weeks ago
Noida, Uttar Pradesh, India Elyvato Full time US$ 90,000 - US$ 1,20,000 per yearJob Title:Product Marketing ManagerLocation:NoidaEmployment Type:Full-timeAbout ElyvatoElyvato is a next-generation content marketplace designed to connect brands with top-tier AI-empowered creative talent through a fully managed service model. We're redefining how businesses access high-quality, on-time, and scalable content solutions. Our mission: make...
-
Creative Product Photographer
7 days ago
Noida, Uttar Pradesh, India Marketing Studio Full time ₹ 15,00,000 - ₹ 28,00,000 per yearCompany DescriptionMarketing Studio is a full-service photography and video production agency based in Noida, focused on creativity, precision, and storytelling. Our team of over 20+ creative professionals, including DOPs, photographers, cinematographers, editors, and art directors, delivers tailored visual solutions for each brand's unique voice. With...
-
Senior Manager- Product Marketing
2 weeks ago
Noida, Uttar Pradesh, India Innovaccer Full time ₹ 15,00,000 - ₹ 20,00,000 per yearAbout the RoleWe are seeking a dynamic and strategic Senior Manager - Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccers products. You will work closely with product...
-
Senior Product Marketing Manager
1 week ago
Noida, Uttar Pradesh, India PW (PhysicsWallah) Full timeWe are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue...
-
Senior Product Marketing Manager
1 week ago
Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time ₹ 1,04,000 - ₹ 1,30,878 per yearWe are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue...
-
Product Marketing
5 days ago
Noida, Uttar Pradesh, India Seven Consultancy Full timeJOB DETAILS 1 Study company products2 Translate technical details into benefits for the user3 Follow and analyze market trends to position products4 Develop product marketing strategies (pricing, advertising, product launching)5 Craft compelling messages across marketing channels (landing pages, ad campaigns)6 Work with various teams (design, content,...
-
Product Marketer
1 week ago
Noida, Uttar Pradesh, India Jeroworks Full time ₹ 15,00,000 - ₹ 20,00,000 per yearResponsibilities:* Develop product strategy & roadmap* Measure & optimize performance metrics* Collaborate with cross-functional teams on launches* Manage product lifecycle from ideation to retirement* Drive go-to-market plans
-
Product Manager
4 weeks ago
Noida, Uttar Pradesh, India Rentilium Full timeProduct Manager Job Summary: We are seeking a strategic and customer-focused Product Manager to lead the development and execution of our property management product offerings. The ideal candidate will possess a deep understanding of the property management industry, market dynamics, and user needs, translating insights into a clear product vision and...
-
Product Manager
2 weeks ago
Noida, Uttar Pradesh, India Rentilium Full time ₹ 9,00,000 - ₹ 12,00,000 per yearProduct ManagerJob Summary:We are seeking a strategic and customer-focused Product Manager to lead the development and execution of our property management product offerings. The ideal candidate will possess a deep understanding of the property management industry, market dynamics, and user needs, translating insights into a clear product vision and...
-
Associate Product Marketing Manager
4 days ago
Noida, Uttar Pradesh, India Rezo Full time ₹ 15,00,000 - ₹ 25,00,000 per yearKey ResponsibilitiesContent Creation: Write crisp, engaging content for product decks, case studies, one-pagers, landing pages, emailers, videosSales Enablement: Collaborate with the sales team to create pitch decks, battlecards, objection-handling documents, and demo scripts.Product Positioning: Assist in defining and refining product messaging, value...