Current jobs related to Product Marketing Manager - Noida, Uttar Pradesh - AAFT
-
Creative Product Photographer
1 week ago
Noida, Uttar Pradesh, India Marketing Studio Full time ₹ 15,00,000 - ₹ 28,00,000 per yearCompany DescriptionMarketing Studio is a full-service photography and video production agency based in Noida, focused on creativity, precision, and storytelling. Our team of over 20+ creative professionals, including DOPs, photographers, cinematographers, editors, and art directors, delivers tailored visual solutions for each brand's unique voice. With...
-
Senior Product Marketing Manager
2 weeks ago
Noida, Uttar Pradesh, India PW (PhysicsWallah) Full timeWe are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue...
-
Senior Product Marketing Manager
2 weeks ago
Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time ₹ 1,04,000 - ₹ 1,30,878 per yearWe are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue...
-
Product Marketing
7 days ago
Noida, Uttar Pradesh, India Seven Consultancy Full timeJOB DETAILS 1 Study company products2 Translate technical details into benefits for the user3 Follow and analyze market trends to position products4 Develop product marketing strategies (pricing, advertising, product launching)5 Craft compelling messages across marketing channels (landing pages, ad campaigns)6 Work with various teams (design, content,...
-
Product Marketer
1 week ago
Noida, Uttar Pradesh, India Jeroworks Full time ₹ 15,00,000 - ₹ 20,00,000 per yearResponsibilities:* Develop product strategy & roadmap* Measure & optimize performance metrics* Collaborate with cross-functional teams on launches* Manage product lifecycle from ideation to retirement* Drive go-to-market plans
-
Associate Product Marketing Manager
6 days ago
Noida, Uttar Pradesh, India Rezo Full time ₹ 15,00,000 - ₹ 25,00,000 per yearKey ResponsibilitiesContent Creation: Write crisp, engaging content for product decks, case studies, one-pagers, landing pages, emailers, videosSales Enablement: Collaborate with the sales team to create pitch decks, battlecards, objection-handling documents, and demo scripts.Product Positioning: Assist in defining and refining product messaging, value...
-
Product Manager
3 weeks ago
Noida, Uttar Pradesh, India Times Internet Full timeAbout Times Internet:At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India's largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.Many of our products are market leaders & iconic brands in their own right....
-
Product Manager
3 weeks ago
Noida, Uttar Pradesh, India Times Internet Full timeAbout Times Internet: At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India's largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions. Many of our products are market leaders & iconic brands in their own...
-
Product Manager
2 weeks ago
Noida, Uttar Pradesh, India Times Internet Full timeAbout Times Internet:At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India's largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.Many of our products are market leaders & iconic brands in their own right....
-
Product Manager
3 weeks ago
Noida, Uttar Pradesh, India Optiwise Full timeJob DescriptionThe Senior Product Manager for Optiwise.ai will play a pivotal role in driving the strategic vision and execution of our product roadmap. This leadership position involves working with e-commerce sellers in solving their day to day challenges, collaborating with customer success representatives, account managers and product builders, analyzing...
Product Marketing Manager
2 weeks ago
Key Responsibilities
Brand & Product Positioning
- Define and execute brand messaging and programme positioning for each AAFT school, tailoring value propositions to diverse learner personas.
- Map and articulate
Points of Parity (POPs)
and
Points of Difference (PODs)
for AAFT's programmes vs. competitors. - Create and maintain
feature comparison tables
for use across landing pages, brochures, and sales collaterals.
Competition Analysis
- Conduct detailed competitor benchmarking across each vertical (e.g., Whistling Woods for Cinema, Pearl Academy for Fashion, etc.)
- Extract insights around pricing, curriculum, placements, and faculty to refine AAFT's communication strategy.
Call Quality & Sales Support
- Regularly
listen to counsellor calls
to capture common objections, learner queries, and missed pitch opportunities. - Work closely with Admissions to
train sales teams
on how to pitch better—using programme USPs, competitive differentiation, and trust-building content. - Provide battlecards, talking points, rebuttal scripts, and updated decks to enhance sales effectiveness.
Conversion Rate Optimisation (CRO)
- Use
heatmaps, scroll tracking, and A/B testing tools
(e.g., Hotjar, VWO, Microsoft Clarity) to identify and eliminate friction on programme pages. - Drive constant landing page improvements across headlines, CTAs, testimonials, visuals, and form placement to boost conversion rates.
Performance Marketing Alignment
- Collaborate with paid media teams to create effective ad hooks, creatives, and funnel-stage-specific copy.
- Ensure all ad creatives and copies for diploma and degree batches are delivered well in advance
of campaign launch timelines. - Analyse performance creative metrics (CTR, CVR, etc.) to evolve winning content styles and messaging themes.
Collateral Development & Campaign GTM
- Lead the development of brochures, landing pages, prospectuses, FAQs, and alumni/faculty reels aligned with each programme.
- Plan and execute go-to-market strategies for new launches, masterclasses, industry events, and application windows.
- Ensure communication consistency across touchpoints (website, ads, emails, WhatsApp, ORM, etc.)
Cross-functional Collaboration
- Act as a bridge between Product, Academic, Tech, Creative, Admissions, and Performance Marketing teams.
- Drive project management rigour using tools like Notion, Asana, or Trello to deliver sprint-wise outputs.
- Mentor junior marketing team members to deliver on briefs, timelines, and quality standards.
Requirements
- 6–9 years in product marketing or category management roles in ed-tech, SaaS
- Expertise in storytelling, creative briefing, and performance campaign alignment
- Experience with
CRO tools and A/B testing frameworks - Strong understanding of
digital funnels, lead nurturing, and full-funnel messaging - Excellent project management and stakeholder coordination skills
- Comfortable conducting
call audits, writing sales enablement tools
, and guiding ad creatives