Digital Marketing Specialist

2 weeks ago

Kandivali West Mumbai Maharashtra, India Metro Properties Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary

We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing strategies and a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website traffic.

Responsibilities

  • Develop and execute digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
  • Utilize SEO tools to optimize website content for search engines and improve organic search rankings.
  • Conduct keyword research to identify opportunities for content creation and optimization.
  • Manage social media accounts, creating engaging content that resonates with target audiences.
  • Implement conversion optimization techniques to enhance user experience and increase lead generation.
  • Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
  • Create compelling content for blogs, websites, and social media platforms that aligns with brand messaging.
  • Design graphics using Adobe Creative Suite for use in digital campaigns.
  • Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
  • Stay updated on industry trends and emerging technologies to keep our marketing efforts innovative.

Skills

  • Proficient in SEO tools and techniques, including keyword research and on-page optimization.
  • Strong understanding of conversion optimization principles.
  • Experience with social media marketing strategies across various platforms.
  • Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
  • Knowledge of WordPress for website management and content updates.
  • Proficient in Google Ads, Google AdWords, and performance marketing strategies.
  • Experience with HTML, CSS, JavaScript, and SQL is a plus for technical aspects of digital marketing.
  • Strong skills in content creation, copywriting, and email marketing campaigns.
  • Ability to analyze data using Google Analytics to drive decision-making processes.
  • Familiarity with e-commerce platforms and B2B marketing strategies is advantageous.
  • Experience with marketing automation tools to streamline campaign execution. Join us as we strive to enhance our digital presence and engage our audience effectively through innovative marketing solutions.

Job Types: Part-time, Internship

Expected hours: 28 per week

Work Location: In person

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