Marketing Content Specialist – BFSI Sector

17 hours ago

Mumbai, Maharashtra, India Weekday Full time ₹ 8,00,000 - ₹ 14,00,000

This role is for one of our clients

Industry: Business Content

Seniority level: Mid-Senior level

Min Experience: 8 years

Location: Mumbai

JobType: full-time

₹8,00,000 - ₹14,00,000 a year We are seeking a Marketing Content Specialist with a strong understanding of the Banking, Financial Services, and Insurance (BFSI) domain to craft impactful and audience-driven communication across digital and print platforms. This role blends creative storytelling with industry insight—translating complex financial concepts into clear, compelling, and credible narratives that engage customers, investors, and partners alike.
Key Responsibilities Content Development: Create high-quality, persuasive content for websites, email campaigns, social media, blogs, brochures, and other marketing channels. Financial Communication: Translate complex BFSI concepts, products, and regulatory updates into accessible and engaging content that resonates with diverse audiences. Brand Messaging: Maintain consistency in tone, style, and voice across all marketing collateral, ensuring alignment with the brand's communication strategy. Cross-Functional Collaboration: Work closely with marketing, product, design, and compliance teams to produce accurate, insightful, and on-brand content. SEO & Performance Optimization: Develop SEO-friendly copy for digital platforms to enhance visibility and organic reach. Quality Assurance: Review and refine existing content, ensuring grammatical accuracy, clarity, and adherence to brand and regulatory guidelines. Thought Leadership: Contribute to whitepapers, case studies, and research-based articles that strengthen brand authority within the BFSI space.
What Makes You a Great Fit You have 2–5 years of experience in content writing, copywriting, or marketing communication—preferably within BFSI, FinTech, or Financial Consulting sectors. You can distill technical and financial jargon into simple, engaging language without compromising accuracy. You're skilled at writing for multiple formats—from long-form articles and reports to crisp ad copy and digital content. You understand SEO principles and how to create content that balances creativity with discoverability. You possess strong editing and storytelling abilities, with meticulous attention to detail and tone. You're a collaborative professional who can partner effectively with stakeholders and deliver high-quality content within deadlines.
Preferred Qualifications Bachelor's or Master's degree in English, Journalism, Mass Communication, Marketing, or Finance. Prior experience in a BFSI-focused agency or marketing team is an advantage. Familiarity with regulatory communication standards and financial products (insurance, mutual funds, banking, or investments).
Core Skills Content Strategy · Financial Writing · Copywriting · SEO Optimization · Marketing Communication · BFSI Content · Brand Storytelling · Editorial Review

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