
SEO Specialist
1 day ago
About the Role:
We are seeking an experienced SEO Specialist with strong communication skills to join our digital marketing team. The ideal candidate will have at least 3 years of hands-on experience in SEO strategy, implementation, and performance analysis. You will be responsible for driving organic growth, improving search rankings, and collaborating with content, design, and marketing teams.
Responsibilities:
- Develop and execute on-page and off-page SEO strategies to improve organic visibility.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize website architecture, content, internal linking, and technical SEO elements.
- Manage link-building campaigns and outreach for high-quality backlinks.
- Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Prepare monthly SEO reports and communicate insights to stakeholders.
- Collaborate with the content and marketing team to ensure SEO best practices are followed.
- Stay updated with the latest SEO trends, Google algorithm updates, and industry changes.
Requirements:
- 3+ years of proven experience in SEO and digital marketing.
- Strong knowledge of on-page, off-page, and technical SEO.
- Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as within a team.
Preferred Skills (Good to Have):
- Basic knowledge of HTML, CSS, and JavaScript.
- Experience in local SEO and Google Business Profile optimization.
- Understanding of content marketing and social media integration.
- Basic understanding of AEO, and AISO.
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