Digital Growth

2 days ago

Mangalore, Karnataka, India Canara Farms Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Canara Farms is on a mission to reinvent dairy — starting with fresh, clean, and natural. We're now looking for a
digital acquisition manager
to lead the charge in scaling our
subscription funnel.

Responsibilites:

  • Own the end-to-end digital customer acquisition strategy for our D2C subscription products in Mangalore, and Udupi region
  • Design and execute performance marketing campaigns across Meta, Google, and WhatsApp Business to drive trial signups
  • Build high-converting landing pages, WhatsApp journeys, and lead forms across Canara Farms digital assets
  • Lead A/B testing, funnel optimization, and targeting strategies to improve CAC and conversion rates
  • Drive localised digital campaigns for Mangalore and Udupi households with strong geo-targeting
  • Collaborate with ops and CX teams to ensure seamless onboarding of new trial customers
  • Track, report, and improve key KPIs: trials/day, CAC, conversion to paid, churn

Key traits we are looking for:

  • A digital-first growth marketer with 3–6 years of experience in D2C, FMCG, or subscription-based brands
  • Strong in performance marketing, funnel building, and marketing automation tools
  • Hands-on with Google Analytics, Meta Ads Manager, CRM tools, and landing page builders
  • Creative + analytical: You get CACs down and creatives that work
  • Excited by the idea of building a brand in a Tier-2 market with deep impact
  • Bonus: Experience in WhatsApp commerce, regional marketing, or FMCG trials

Why join us:

  • Be part of a clean-label dairy brand reshaping how India consumes natural food
  • Work with a founder-led team obsessed with product, brand, and scale
  • Opportunity to lead from the front in a fast-growing, impact-driven environment

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