Social Media Executive + Brand Manager

4 days ago

Mohali, Punjab, India Lytegen Full time ₹ 12,00,000 - ₹ 24,00,000 per year
Social Media Executive + Brand Manager
Mission

Build and scale the brand's voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution.

Core Responsibilities

  1. Brand Identity & Strategy

  2. Define and maintain the brand tone, color palette, and storytelling themes across all posts.

  3. Develop a monthly social media calendar aligned with campaigns, launches, or events.

  4. Ensure every post supports brand positioning and emotional appeal (not random posting).

  5. Content Creation & Execution

  6. Write engaging captions (hooks, CTAs, storytelling) that stop scrolls.

  7. Coordinate with designers, video editors, and copywriters to ensure high-quality creatives.
  8. Create content briefs that are clear, data-driven, and aligned with audience psychology.

  9. Stay on top of trends, sounds, and formats to keep brand content fresh but relevant.

  10. Community & Engagement Management

  11. Actively engage with followers, respond to DMs/comments strategically.

  12. Build influencer partnerships, collaborations, and user-generated content loops.

  13. Monitor brand mentions and sentiment — protect and grow brand image daily.

  14. Performance Analysis & Growth Optimization

  15. Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions.

  16. Prepare weekly and monthly reports with actionable insights (not just numbers).
  17. Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing).

  18. Analyze competitor brands and reverse-engineer what's working.

  19. Brand Campaign Leadership

  20. Plan and execute campaigns that connect emotionally — not just promote offers.

  21. Work closely with the performance marketing team for alignment between paid + organic.
  22. Suggest new brand collabs, partnerships, and opportunities for storytelling expansion.
Required Skill Stack
Ideal Background
  • 2–4 years experience managing brand social media (not agency posting interns).
  • Has built or scaled at least one brand page organically (show proof).
  • Understands content hooks, retention psychology, and storytelling tone.
  • Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how.

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